Experteer Overview
La información a continuación detalla los requisitos del puesto, la experiencia esperada del candidato y las cualificaciones correspondientes.
In this role you drive channel marketing strategy and execution to power growth across priority customers. You’ll lead cross-functional collaboration to align brand and shopper initiatives, integrating insights to maximize ROI and A&P effectiveness. As a channel expert and inspirational coach, you shape the customer marketing agenda and develop high-performance teams. You’ll collaborate on JBP processes, stay abreast of regulatory considerations, and champion Primo development as a core growth driver.
Compensaciones / Beneficios
• Implement the Channel Marketing strategy with cross-functional execution aligned to brand strategy
• Integrate WIKC/Hotspots into the channel plan and energize focus in those locations
• Maintain a shopper-centric mindset across functions and commercial goals
• Lead IAP activity build for the channel balancing shopper, customer, and brand perspectives
• Act as a channel expert and lead the development of Primo-focused initiatives
• Support direction and delivery of the Channel Marketing strategy as a member of the Customer Marketing leadership
• Maximise ROI from A&P and keep channel discussions focused on proven growth drivers
• Lead decision making using insights and integrate M&E into channel business rhythm
• Partner on the channel JBP process within a cross-functional project team
• Stay informed about industry regulations relevant to the country
Responsabilidades
• 5+ years experience in Marketing or Commercial, preferably in Premium/FMCG
• Advanced channel knowledge gained from direct work with key customers
• Strong understanding of customer needs and partnership-driven growth
• Experience leading high-performance xpzdshu teams and coaching others
• Strategic decision-making based on brand, customer, category, and channel knowledge
• Proven stakeholder management skills
• Experience developing/executing marketing programs (ATL/BTL) is a plus
• Exposure to Bacardi Way Of Growth for sustainable brand building
• Fluent in English and Spanish
Requisitos principales
• Competitive Pay Package
• Holiday/Paid Time Off with extra days
• Retirement/Pension Plan
• Health & Wellbeing benefits
• Mental wellness resources (Calm app)
• Employee Assistance Programs