PWe are a multinational company that is part of the Culligan Group, with global headquarters in the United States. We operate in more than 90 countries and have over three million customers worldwide. We are currently the leading provider of sustainable water solutions on a global scale. Visit our website for more information. /ppbr/ppWhat do we do? /ppbr/ppCulligan is a global leader in water treatment solutions, offering innovative products and personalised services to improve water quality for consumers and businesses. We are committed to promoting better health, well-being and sustainability through our solutions. /ppbr/ppbr/ppWhat are we looking for? /ppbr/ppCulligan Iberia is seeking a strongDigital Ecosystem Content Manager /strong to lead the architecture, development, and optimisation of our entire digital ecosystem — including websites, eCommerce platforms, social media channels, YouTube, and other customer touchpoints. /ppThis role combines strongstrategic vision with hands-on execution /strong, integrating digital platform management, SEO optimisation, eCommerce development, and content creation. The objective is to ensure that Culligan Iberia’s digital presence drives sustainable business growth, generates high-quality leads, and delivers an outstanding customer experience. /ppbr/ppstrongKey Responsibilities /strong /ppbr/ppstrongDigital Architecture Ecosystem /strong /pulliDefine and oversee the brand’s digital architecture across all channels: websites, microsites, landing pages, social media, YouTube, and other digital assets. /liliCoordinate the integration of platforms (CRM, marketing automation, eCommerce, analytics) to deliver a seamless and consistent experience. /liliEnsure compliance with GDPR and all privacy and security policies. /li /ulpbr/ppstrongWebsiteeCommerce Management /strong /pulliBuild, maintain, and optimise websites, ensuring responsive design, high speed, and robust security. /liliDevelop high-converting landing pages to support campaigns and lead generation. /liliImplement and manage B2B and B2C eCommerce solutions (WooCommerce, Shopify, or similar), including product catalogue, inventory, payment gateways, and customer experience. /liliMonitor key digital performance indicators (UX, site speed, conversion rates, cart abandonment) and drive continuous improvement. /li /ulpbr/ppstrongSEO Digital Performance /strong /pulliDesign and implement on-page, off-page, and technical SEO strategies to increase organic traffic. /liliConduct regular audits and optimisations based on KPIs (GA4, Search Console, SEMrush). /liliAlign SEO initiatives with paid campaigns to maximise results. /liliDesign, implement, and analyse A/B tests to improve conversion rate optimisation (CRO) and overall site performance, working closely with the Performance Marketing Manager to align testing strategies with marketing goals. /li /ulpbr/ppstrongContent CRM-driven Marketing /strong /pulliPlan, create, and manage digital content aligned with SEO, CRM, and lead generation objectives. /liliMaintain an integrated editorial calendar across web, social media, and email marketing channels. /liliDesign and measure the effectiveness of CRM workflows and email campaigns, optimising open, click-through, and conversion rates. /li /ulpbr/ppstrongCollaborationGovernance /strong /pulliCollaborate with Brand, Sales, and Performance Marketing teams to align digital initiatives with overall business strategy. /liliManage relationships with external suppliers (development, hosting, digital tools). /liliEnsure alignment with the group’s global digital standards and governance. /li /ulpbr/ppstrongRequired Qualifications /strong /ppWe are looking for a professional with at least four to five years’ experience managing digital ecosystems — including web, SEO, eCommerce, and content — ideally in both B2B and B2C environments. /ppYou must have a strong command of WordPress (structure, plugins, and security) and solid knowledge of eCommerce platforms such as WooCommerce, Shopify, or similar. Demonstrable experience in technical SEO, digital analytics (GA4, Search Console, SEMrush), and content creation or optimisation is essential. /ppA practical understanding of HTML, CSS, and JavaScript will be valuable for customisation and troubleshooting. Experience integrating and managing CRM, marketing automation, and conversion tools is also highly desirable. /ppWe are seeking a highly organised, versatile professional capable of managing multiple projects and collaborating across teams. Fluency in English is mandatory, with a high level of Spanish and/or Portuguese preferred. /ppbr/ppstrongLocation /strong /ppBased in the Iberian Peninsula (preferably Madrid, Lisbon, or Seville), with occasional travel within the cluster and to regional offices. /p