Overview
At the heart of PageGroup's business are the thousands of people's lives we change, the outstanding service we provide to our clients and candidates and the exciting opportunities within our offices all over the world. We're proud to set the standard in the recruitment profession - our specialist service with a personal touch is how we change lives for people through creating opportunity to reach potential.
PageGroup was established in the UK in 1976. We're now a FTSE 250 organization with operations in 36 countries, providing recruitment services and career opportunities at a local regional and global level.
In Barcelona, our Shared Services Centre regroups positions to support our operations in Europe and globally.
Find out more here: https://www.pagepersonnel.es/clientprofile/pagegroup-shared-services-centre
Role purpose
The Marketing Manager is responsible for delivering and evaluating an aligned Page Executive go-to-market strategy to deliver on direct marketing opportunities, PRC, profitable revenue growth targets and customer experience (NPS) for the UK and MEA in line with the Page Executive marketing priorities:
* A Web to be proud of
* Sales Enablement
* Thought Leadership
* Customer Experience
* Brand
Delivering synergies with be a key success factor of this role:
* Delivering synergies with Core and Enterprise Solutions
* Connecting the Americas particularly around Customer Success agenda and key accounts.
Primary duties
* Primary Marketing lead in UK and MEA for Page Executive Operations leadership.
* Responsible for executing an aligned Page Executive go-to-market strategy to deliver on client opportuniteis, profitable conversion rate targets, NPS and PRC.
* Collaborate with the Channel Marketing Director to deliver effective, prioritised marketing programmes to leverage owned, paid, and earned channels to deliver on growth.
* Marketing Budget & KPI (key performance indicators) responsibility.
* Collaborate and influence regional marketing programmes based on the needs of the operations business and marketing priorities.
* Ensure consistent Customer Promise and brand messaging across the market.
* Drive awareness of the Page Executive brand to differentiate and establish long-term equity versus Michael Page and the key local competitors.
* Collaborate with Core with any local agencies for PR (Public Relations), research, etc.
* Accountable for providing business reporting to local Ops and MLT leadership.
* Proactively share local market best practices with all global markets-test global tactics to.
* Reporting on the utilization of RPS and Sales Navigator. Coordination of transfers and approvals of any new licences with Operations and Channel teams.
* Drive participation in the GSS system for candidates and clients to secure robust NPS sample sizes by country. Monthy reporting of NPS.
* Collaborate and influence the day-to-day activities of the local Core marketing team.
* Accountable for a number of the Global Practices to identify global marketing synergies and programmes across Page Executive.
Benefits
* Permanent, full-time contract
* Meal vouchers and bonus
* Private health insurance
* Life Insurance
* Hybrid working model (2 days of home office/week)
* Multicultural environment
* Training and internal development opportunities
* A vibrant and dynamic international workplace located in Barcelona
* Start date: ASAP
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