The Team
Sitting within the EMEA Consumer Products Organization who are responsible for providing leadership and direction for the development and implementation of Consumer Products strategy across all Mattel Brands. We are responsible for steering and achieving key brand category and fiscal objectives by identifying and collaborating with Global Regional Multi Territory and Local licensees. We work in partnerships across the business with the Global Consumer Products Regional Franchise Local Brand Regional Marketing and Regional Product Development teams as well as with the Audit Finance and Legal Divisions.
The Opportunity
You’ll be joining the Consumer Products team in a role for the Associate Manager Retail Development for Italy & Iberia. This role could be based in either Milano or Barcelona and will report to Head of Consumer Products Italy & Iberia.
You will manage the day-to-day retail business relationships delivering a retail-first mindset in Italy & Iberia covering all retailer partners delivering all aspects of partner management whilst driving top Licensing partners as per our growth strategy. Along with Head of CP Italy & Iberia you will partner to help build and activate the retail strategy building relationships and programs with leading retailers.
What Your Impact Will Be
* Manage the Retail strategy and manage all Consumer Products campaigns across Mattel Portfolio building the retail calendars and activations for the designated markets
* Assist Head of Consumer Products Italy & Iberia to manage the Consumer Products Marketing strategy working with Brand marketing and retail marketing to develop Franchise-first retail & marketing campaigns.
* Manage Mattels Consumer Products retail initiatives and execute against pre-existing programmes for the designated markets
* Maintain and grow retail relationships in the countries designated focusing on all categories
* Act as point of contact and represent Mattel Consumer Product Retail for key Retailers / Buyers
* Present and sell in brands to retail to support work of category managers and licensees
* Manage all existing retail relations across pitching presenting contact management and strategy
* Deliver the Retail strategy and drive these relationships with Consumer Product programs that are best in class. Manage all stakeholders as part of process.
* Assist on delivering detailed JBP per UK top 6 retail partner that includes retail calendar and activation plan.
* Present our retail plans to top Licensing partners
* Conduct regular 1-1 meetings arrange quarterly business reviews bi-annual top to tops and track activations
* Support category team to deliver and ensure detailed joint marketing plan per partner that includes licensee investment that is aligned with Mattel Consumer Products goals. Ensure marketing support for top items.
New Business
* Support Category team to research identify and pitch newcategory opportunities and prospective clients
* Attend Trade Fairs or category specific shows and present as required
Strategy
* Support Head of Consumer Products Italy & Iberia with building key strategies
* Analyze the market with SWOT Gaps opportunities category priorities
* Research identify and pitch newcategory opportunities and prospective clients
* Keep current with changing trends & competition
* Implement marketing and promotional strategies in liaison with internal & external stakeholders
* Gather and share category best practice from across the EMEA region with local teams
* Help findinnovative ways to grow the business
* Manage extension of local deals into additional EMEA countries
* Gather and share category best practice from across the EMEA region with local teams
* Prepare brand pitch and marketing presentations across Mattels IP portfolio of brands
Qualifications
Qualities we are looking for:
What We Are Looking For
* Solid licensing experience / industry experience (5-7 years)
* Strong understanding of licensing and retail
* High level understanding of business objectives related to marketing / brand management
* Strong negotiation and commercial skills
* Strategy and ability to drive vision
* Expert presentation skills with the ability to build and tell compelling stories
* Excellent communication abilities with internal and external partners and within a matrix organization
* Business and financial acumen profit driven forecasting analyze and stat focused
* Effective project management skills
How We Work
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors :
* We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
* We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
* We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.
Who We Are
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands including Barbie Hot Wheels Fisher-Price American Girl Thomas & Friends UNO Masters of the Universe Matchbox Monster High MEGA and Polly Pocket as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys content consumer products digital and live experiences. Our products are sold in collaboration with the worlds leading retail and ecommerce companies. Since its founding in 1945 Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.
Mattels award-winning workplace culture has been recognized by Forbes Fast Company Newsweek Great Place to Work TIME and more.
Visit us at is an affirmative action / equal opportunity employer where we want you to bring your authentic self to work every day. We welcome all job seekers and all applicants will receive consideration for employment without regard to race ethnicity color national origin religion sex gender gender identity or expression sexual orientation veteran and protected veteran status disability status and or any other basis protected by applicable federal state or local law.
Remote Work: No
Employment Type: Full-time
Key Skills
Laboratory Experience, Aseptic Technique, Mammalian Cell Culture, Fundraising, Microsoft Publisher, Conflict Management, Constant Contact, Salesforce, cGMP, Cell Culture, Grant Writing, Child Protective Services
Experience: years
Vacancy: 1
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