Overview
Are you passionate about digital creators, storytelling, and data-driven marketing? Do you thrive on high-energy campaigns and speak English, French, and Spanish fluently? This could be your next big move.
Our client is a fast-growing French-founded startup in Barcelona helping influencers turn their ideas into beautifully designed, best-selling books — supported by powerful multi-channel marketing. With presence in France, Spain, and the UK, they’re now looking for a Marketing Director to scale their international growth
Your Mission
Lead the company’s marketing engine and ensure every launch gets maximum impact. This role combines strategic leadership, hands-on execution, and international growth vision.
- End-to-End Campaigns: Design and run multi-channel campaigns (SEO, SEM, Paid Social, Email, Affiliates), focused on ROI and conversion.
- High-Volume Launches: Oversee ~80 book releases per month across three languages, each requiring tailored strategies.
- Influencer Collaboration: Work directly with authors / influencers to craft authentic campaigns that engage their communities.
- Creative Initiatives: Innovate with pre-sales, exclusives, bundles, and book drops to drive anticipation and sales.
- Data-Driven Growth: Analyze performance, test new approaches, refine what doesn’t work, and scale successful tactics.
- Team Leadership: Guide and mentor a team of 4 / 5 consultants (French & Spanish speakers), ensuring structure, creativity, and accountability.
- Cross-Functional Collaboration: Partner with editorial, design, and business teams for cohesive, impactful launches.
- International Perspective: Adapt campaigns to different languages and markets while maintaining integral consistency.
What We’re Looking For
- Experience: 4–7 years in performance marketing, digital growth, or e-commerce (B2C or B2B2C).
- Influencer Marketing: Proven track record in working with creators, influencers, or author-led campaigns.
- Multi-Campaign Management: Ability to manage high-volume, multi-market launches with clarity, speed, and structure.
- Hands-On Leadership: Comfortable leading a team while also rolling up your sleeves to run ads, analyze data, or fine-tune a campaign yourself.
- E-Commerce Mindset: Strong understanding of direct-to-consumer strategies, online sales funnels, and conversion optimization.
- Creative + Analytical Balance: Agile thinker who can combine performance-driven analytics with out-of-the-box campaign ideas.
- Technical Skills: Familiarity with SEO, SEM, paid media, analytics tools, and other marketing platforms.
- International Outlook: Experience working across multiple regions / languages is a plus.
- Full professional level of English, Spanish and French.
What’s On Offer
- Competitive salary + performance bonus.
- 50% covered private health insurance.
- Office-based role in Barcelona (Sarrià).
- Scale-up environment with rapid growth and career opportunities.
- Executive-level influence on company strategy and future.
Our Recruitment Process
- Step 1: Initial Interview with Our Recruiter: We’ll explore your background, motivation, and alignment with the company’s vision.
- Step 2: Final Interview with the Hiring Manager: Discuss the role in depth and share your ideas for success.
#J-18808-Ljbffr