YOUR OPPORTUNITY A fantastic opportunity to join the Customer Marketing team in one of Europe's most exciting markets. You will be responsible for the flawless implementation of the BTL Channel strategy in the Spain Off Trade. As the Customer Marketing Off Trade Channel Lead your responsibility will extend to creating the best channel plans for our brands. Being a natural leader, at ease pivoting between short- and long-term decision making, you will be comfortable operating at pace and leading projects from start to finish, with a passion for coaching and people development. These are all essential skills needed to excel within this role.
About You You will be a natural team player while still having the ability to lead. Creative thinking comes naturally to you, coupled with the confidence to challenge up where necessary. Doing the right thing is a value you live by, and this positively influences your decisions. You view challenges as opportunities and thrive in approaching these with positivity and creativity.
RESPONSIBILITIES Implement the Channel Marketing strategy, working cross-functionally to deliver execution aligned to brand strategy. Comfortable identifying gaps and adapting toolkits as needed, whilst embracing a less equals more approach. Better enabled through AVQPAP. 70% of BTL execution to come from Channel Marketing toolkits from F26.
Put the shopper at the heart, bringing together functions to embrace this mindset. All whilst having commercial awareness of the JTBD to win with our customer partners.
Lead the IAP activity build for the channel. Balancing shopper, customer, brand perspectives.
An inspirational leader, seen as a channel expert. Passionate about winning in the marketplace and putting Primo development at the heart of the growth agenda.
A key member of the Customer Marketing leadership team, supporting the direction and delivery of the Channel Marketing strategy.
Maximise ROI from A&P, keeping the channel discussion focused on proven growth drivers.
Decision making based on insights, integrating M&E into the business rhythm for the channel.
Business partner for the channel JBP process, forming part of a cross‐functional project team.
Remain abreast of legal regulations in the industry for the Country.
SKILLS An experienced Coach, with a passion for Primo development and building a high-performance team.
Agile decision‐making, at ease leveraging Strengths Finder to build and nurture a high-performance team.
Channel expert, with advanced knowledge of how the priority customers operate, the key barriers to success and how to win through partnership.
Thrives on being a key contact for customers, whilst balancing internal and external priorities. Setting the example for a team of Customer Marketing Managers.
Strong communicator, skilled at removing complexity and driving clarity across multiple functions. Agile in adjusting their style to the audience, internally and externally.
Advanced in engaging and motivating others, driving joint ownership between functions (internal or external). Taking a total marketing perspective to bring Customer Marketing, Consumer Marketing and Sales together to win collectively.
Natural ability to inspire and lead agencies to adapt and deliver BTL winning programs.
Committed to leaving a legacy, always planning two steps ahead for long‐term success.
Fluent command in English and Spanish. Essential.
EXPERIENCE Minimum 5 years experience mid / senior level within Marketing or Commercial. Preferably within a Premium / FMCG background.
Advanced knowledge of the channel achieved by working directly with key customers (in a Marketing or Commercial capacity).
Detailed understanding of customers, their needs and how to win through partnership.
History of successfully leading high performance teams and championing development.
Evidence of being an inspirational coach, be that with direct or indirect reports, is essential.
Advanced in taking strategic decisions based on their knowledge of the brands, customers, categories, and channel.
Proven track record in positive stakeholder management.
Experience of developing and executing marketing programs (ATL or BTL) is preferred.
Exposure to Bacardi Way Of Growth for Marketing on how to build brands sustainably and effectively.
PERSONAL QUALITIES Belonging: You have a strong capacity to create a culture of 'Belonging', where people feel appreciated for who they are, what they do, and who they can become.
Self‐Awareness: You have high levels of self‐awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others.
People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance.
Results Agility: You demonstrate consistent delivery of results in first‐time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you're presented with.
Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience.
LEADERSHIP AGILITY Belonging: You have a strong capacity to create a culture of 'Belonging', where people feel appreciated for who they are, what they do, and who they can become.
Self‐Awareness: You have high levels of self‐awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others.
People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance.
Results Agility: You demonstrate consistent delivery of results in first‐time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you're presented with.
Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience.
DISCLAIMER Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person's identity.
U.S. applicants have rights under Federal Employment Laws.
Perks of Working for us Compensation, Paid Time Off & Retirement Competitive Pay Package
Competitive Holiday/Paid Time Off, plus additional days offered (i.e., volunteer day, allowing you to give back to the community)
Retirement/Pension Plan
Health & Wellbeing Medical, Critical Illness, and Life Insurance
Calm Meditation App subscription (free)
Employee Assistance Programs
Best‐in‐class, family‐friendly, and inclusive leave policies
Additional Benefits The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change. Some benefits may be subject to an employee contribution. Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.
Seniority level Mid‐Senior level
Employment type Full‐time
Job function Management and Manufacturing
Industry Beverage Manufacturing
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