Job Description
About the role:
We are on the search for enthusiastic SEM Manager to join our team. As a Search Engine Marketing (SEM) Manager, you will manage SEM strategies for our customers across Publicis Media agencies.
How you’d spend your day:
1. Developing a SEM strategy based on objectives, the associated annual or specific plan, and its structure and activation content.
2. Building Keyword analysis based on customer objectives for the optimization of existing content and the projection of new opportunities and recommendations.
3. Implementing and using search engine tools (Google Ads, Microsoft Ads, Amazon Search, Analytics).
4. Using and controlling the measurement tools (Search Ads 360, Marin, AMO, Kenshoo).
5. Monitoring web analytics dashboards for the recommendation of SEM strategies.
Qualifications
What we’re looking for:
6. Preferably a University Degree or higher education qualifications from a Marketing.
7. +2 years of experience and knowledge of Search Engine Marketing (SEM) processes and SEM optimization tools (Search Ads 360, Marin, Kenshoo).
8. High level in MS Excel, PowerPoint, and Word.
9. Knowledge of PPC programs and data optimization through paid media systems.
10. Experience in web analysis with tools such as Google Analytics.
11. Amazon Search experience will be positively valued.
We think you’re awesome if you:
12. Have a good level of English will be assessed at interview by the Talent Team.
13. Passion for SEM and in general for all digital marketing performance.
14. An analytical and organized vision of a project and time management.
15. Ability to think creatively, analytically and strategically.
16. Communication and interpersonal skills.
17. Ability to generate strong relationships with customers.
18. Attention to detail and ability to manage multiple priorities.