About The Role
We’re looking for a Associate Director of Digital Channels to own and scale Pleo’s growth marketing engine to drive efficient customer acquisition, activation, retention and expansion across Pleo’s markets through paid and owned channels. This is a senior leadership role with accountability for paid acquisition, organic growth (SEO/AEO), owned channels and full-funnel performance optimisation. You’ll work in close partnership with Website, Brand, PMM, Sales, RevOps, PLG, Product and other teams. You’ll be accountable for turning strategy into measurable results - building systems, teams, and ways of working that deliver efficient growth today while compounding returns over time and setting Pleo up for long‑term success.
Who You'll Be Working With And Reporting To
You’ll report to our VP of Marketing. You will lead an existing team of specialists within the Performance and Organic channels. You’ll also partner with Sales, RevOps, and Product to align our PLG and Sales‑led funnels into one cohesive system.
What You'll Be Doing
* Drive Efficient Customer Acquisition: Own paid channels, SEO/AEO
* Collaborate with Product and Web teams to scale marketing site performance, driving high-quality lead generation while maintaining an optimal balance between conversion rates and acquisition costs
* Optimise the Full Funnel: Set channel strategy, run experiments, allocate budget based on marginal returns, and ensure acquisition and lifecycle work as one system.
* Turn Strategy into Execution: Partner with Brand, PMM, Sales, RevOps, and Product to coordinate launches, improve pipeline quality, and drive revenue impact.
* Identify innovations and grow new channel opportunities e.g. affiliate Marketing
* Measure What Matters: Define metrics that reflect business impact, move beyond last-click attribution, and use insights to guide investment decisions.
* Build the Team: Lead and develop senior marketers, set high standards for execution, and create scalable ways of working.
What You Bring
* 10+ years in growth or performance marketing roles, ideally in B2B SaaS or fintech
* Proven success operating across both PLG (self‑serve) and Sales‑led (AE/CSM) models
* A deep understanding of paid growth channels and a rigorous approach to experimentation
* Proven ability to operate at both strategic and executional levels
* Experience leading senior teams and influencing cross‑functional partners
* A background in scaling high‑growth companies where you are comfortable with ambiguity
Why is this role a good fit for you
* You enjoy the building phase, creating processes and frameworks where none currently exist
* You are a commercial leader who wants direct accountability for a significant portion of the company's budget.
* You want the autonomy to reshape a marketing engine in a fast‑growing Fintech leader
This role is not good for you
* You prefer working in a siloed environment where Marketing doesn't need to align closely with Product or Sales
* You are strictly a brand marketer and prefer not to be held accountable for CAC, LTV or pipeline targets
* You prefer a slow moving environment with fixed processes rather than a fast paced, evolving fintech
How You'll Develop In This Role
* Lead the delivery of a data driven growth strategy that defines clear roles and metrics across acquisition and lifecycle
* Establish a high performance culture within your team, setting clear KPIs and optimisation cadences
* Partner with our VP Marketing and CRO to align growth strategy with our long‑term roadmap as a full suite platform
Show me the benefits!
* 💳 Your own Pleo card (no more out‑of‑pocket spending!)
* 🍜 Lunch is on us for your work days - enjoy catered meals or receive a lunch allowance based on your local office
* 🏥 Comprehensive private healthcare - depending on your location, coverage options include Vitality, Alan or Médis
* 🌴 We offer 25 days of holiday + your public holidays
* 🏖️ Option to purchase 5 additional days of holiday through a salary sacrifice
* ❤️🩹 We use MyndUp to give our employees access to free mental health and well‑being support with great success so far
* 👶 Paid parental leave - we want to make sure that we're supportive of families and help you feel that you don't have to compromise your family due to work
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