We are hiring a Director, Product & GM to own the Embed product line end‑to‑end for Payward Services, Kraken's B2B infrastructure platform. In this product‑first leadership role you will define strategy, shape partner integration, and drive revenue while ensuring high‑quality deployment across trading, custody, APIs, and derivatives.
The opportunity
* Own the Embed product line end‑to‑end, including strategy, roadmap, and execution across trading, custody (custodial + non‑custodial), APIs, recurring/limit orders, xStocks, and derivatives (with the Derivatives team).
* Build B2B2C trading infrastructure enabling partners (fintechs, banks, brokerages) to embed institutional‑grade trading into their products.
* Design systems across order management, execution, custody integration, compliance workflows, and trading UX/API patterns.
* Drive partner‑led product development, working directly with clients to translate requirements into scalable product decisions and unblock integrations.
* Treat the product as the GTM, ensuring Embed is adopted because it integrates cleanly and solves partner problems.
* Lead the full product lifecycle from discovery and scoping through build, launch, and iteration.
* Manage a cross‑functional pod (PM, design, engineering), setting priorities, removing blockers, and driving consistent delivery.
* Own key metrics including partner adoption, integration velocity, trading volume, end‑user activation, and revenue impact.
* Partner with Sales and BD to support strategic deals through product expertise, demos, and custom integration planning.
* Act as a central platform owner, collaborating with Compliance, Legal, Risk, Payments, and Custody to scale globally and balance partner needs with platform reliability and scalability.
Skills You Should HODL
* 10+ years of product management experience, with significant time building B2B2C infrastructure such as platforms that add trading, brokerage, or financial services to other apps.
* Deep experience with trading platforms or exchange infrastructure — knowledge of order types, execution models, custody, settlement, and building large‑scale trading products.
* Track record of shipping B2B products that partners integrate, including API design, onboarding friction, compliance requirements, and multi‑tenant architecture.
* Technical fluency; able to hold own in architectural discussions, make informed build/buy trade‑offs, and challenge engineering.
* Experience in regulated financial services, understanding compliance and licensing across jurisdictions.
* Strong product sense with commercial awareness — ability to connect roadmap choices to business outcomes.
* Proven people leader with experience building and managing cross‑functional product teams; hiring, setting high standards, and fostering performance.
* Comfort operating in ambiguity; able to move fast, make decisions with imperfect data, and adapt as the business evolves.
As an equal opportunity employer, we don't tolerate discrimination or harassment of any kind. Whether that is based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state, or local laws.
We consider qualified applicants with criminal histories for employment as part of the San Francisco Fair Chance Ordinance, and we assess candidates in a manner consistent with the requirements of that ordinance.
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