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Direct-to-consumerc business model innovation director (barcelona)

Barcelona
PepsiCo
Modelo
Publicada el Publicado hace 13 hr horas
Descripción

OverviewOwn the strategy, design, and execution of new general direct-to-consumer business models that create scalable, profitable revenue lines. This role sits at the intersection of strategy and operations. You will identify whitespace opportunities, build repeatable business models, and lead them from concept through pilot to scale. Expect ambiguity, fast iteration, and real P&L; accountability.

Responsibilities

Lead end-to-end development of new D2C business models, from strategic thesis to operational execution and scale

Identify and evaluate new revenue opportunities across delivery-first, digital commerce, subscription, experiential, and hybrid retail models

Design scalable operating models including unit economics, staffing, supply chain, tech stack, and fulfillment

Build and launch pilots, define success metrics, and rapidly iterate based on performance data

Partner closely with brand, marketing, tech, finance, and supply chain teams to ensure models are viable and brand-aligned

Own financial performance including contribution margin, CAC/LTV, payback, and path to profitability

Develop playbooks and operating frameworks to enable repeatable rollout across markets or brands

Identify and structure partnerships that accelerate growth, reduce capital intensity, or unlock distribution

Stay ahead of consumer behavior, competitive dynamics, and emerging D2C and foodservice models

Qualifications

10+ years of experience across D2C, food service, QSR, or adjacent operating models

Demonstrated success building and scaling new business models, not just optimizing existing ones

Strong strategic mindset with hands-on operational depth you know how things actually run

Proven ability to translate strategy into execution under real-world constraints

Deep comfort with financial modeling, unit economics, and performance metrics

Experience operating in fast-moving, ambiguous environments with limited precedent

MBA, consulting, or startup experience a plus but execution matters more than pedigree

High ownership mentality you build it, you run it, you fix it

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