THE ROLE
Responsible for leveraging technology to serve marketing and strategy goals. This person will lead both national and international projects, focusing on the implementation and development of Salesforce technology, primarily Marketing Cloud and/or other Marketing Automation tools (Adobe, Braze, Selligent, etc.).
RESPONSIBILITIES
1. Configure and implement Marketing Cloud tools
2. Guide clients in adopting new technologies
3. Define and apply data models to manage contacts
4. Co-create multichannel customer experiences
5. Facilitate and share best practices in marketing automation
6. Make data-driven decisions supported by existing technologies
REQUIREMENTS
* 3-5 years of experience, specific technical knowledge, tool/programming language proficiency, soft skills
* Experience with Salesforce Marketing Cloud (certification preferred)
* Proficiency in SQL & AMP Script
* Knowledge of customer and multichannel journeys, including modules like Email, Social Studio, Content Builder, Customer Journeys, and Google 360
* Familiarity with Sales & Service Clouds
* Basic understanding of SQL for targeting audiences in campaigns
* Strong communication skills for client-facing tasks (presentations, demos, leading meetings)
* High analytical capabilities
* Problem-solving skills within marketing automation projects
* Ability to lead multidisciplinary teams
* Dynamic personality capable of working with various clients
Additional functions as a Salesforce Marketing Cloud Consultant at MRM include:
1. Developing marketing campaigns using Marketing Cloud
2. Implementing segmentation with SQL and filters
3. Creating and modifying HTMLs for Marketing Cloud
4. Conducting training sessions and documenting processes
5. Presenting work to clients
6. Developing customer journeys triggered via Google 360
ABOUT MRM
MRM is a digital experience agency delivering transformative creative solutions at the intersection of business, data, and technology. Operating in an integrated manner across 35 offices worldwide, MRM aims to help businesses build meaningful relationships. Part of McCann Worldgroup and the Interpublic Group of Companies (NYSE: IPG), McCann is committed to diversity and equality. If you're a creative visionary passionate about integrated campaigns and ready to advance your career, we want to hear from you! #LI-PM2
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