EEFT), delivers innovative financial services including fast, secure, and affordable global money transfers to millions of customers along with currency exchange, mobile top-up, bill payment and check cashing services, offering a reliable omnichannel experience. The CRM Marketing Specialist focuses on building and deploying CRM campaigns across multiple countries in the EMEA region to drive activation and retention of customers. The ideal candidate will have 3-5 years of experience in CRM, lifecycle or email marketing with strong skills in ESP management, lifecycle campaign management and strategies, QA processes, and marketing analytics.
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Build strong relationships within the global marketing organization and the CRM team to collaborate on testing opportunities for the different customer cohorts (channel, content, timing, offers)Build, test and deploy CRM campaigns across multiple countries, including language preference, as it relates to digital, retail and omni-channel executionsBuild, test, and deploy CRM campaigns including personalization and dynamic content across email, push, in-app, SMS, and web push channelsContribute to strategic brainstorms on how to engage customers across their lifecycle stages, developing and building lifecycle and nurture workflows for users in your regionManage and execute campaigns according to our Marketing Content Calendar, plus expansion playbooks for new countries in your regionOwn the QA and deployment process for your CRM tacticsPartner with internal marketing teams including design and content to coordinate campaigns, assets, and executionLiaise with Country Manager and Revenue teams across your region to deploy corridor-specific messaging designed to convert & retain users across digital and retail customer journeys3-5 years of experience in CRM, lifecycle or email marketing~ Ability to dive into marketing analytics and find areas of opportunity to test for scale and impact~ Ability to build campaign performance decks for high level sharing & comprehension~ Curiosity and excitement to grow in CRM marketing and to learn about the remittance industry
Hybrid Working Model – The best of both worlds: flexibility & collaboration.Exciting Social Events & Seasonal Celebrations – Because work should be fun too!Annual Employee Recognition Events & Performance Rewards – Your hard work deserves the spotlight.Volunteer Days & CSR Initiatives – Make an impact beyond the office. xpzdshu Modern Office Environment – Work in a space that's inspiring and designed with you in mind.
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