Demand Generation Business Analyst (Demand Generation Team)
Marketing location_on Spain
Hi there!
We are Semrush, a global Tech company developing our own product – a platform for digital marketers.
Are you ready to be a part of it? This is your chance! We’re hiring for Demand Generation Business Analyst (Demand Generation Team).
Tasks in the role
* Own the creation, maintenance, and optimization of demand generation reports and dashboards.
* Analyze marketing campaign performance and uncover actionable insights to improve channel efficiency and pipeline contribution.
* Refine and operationalize attribution models to better understand the impact of multi-touch campaigns.
* Identify funnel drop-offs, performance gaps, and optimization opportunities across paid and organic channels.
* Partner with demand generation, product marketing, and RevOps to ensure unified tracking and measurement.
* Pull, clean, and synthesize data from platforms like Salesforce, Marketo, Google Ads, LinkedIn, and GA4.
* Standardize UTM tracking and campaign naming conventions across platforms.
* Support quarterly and annual planning with data-driven insights and performance forecasts.
* Monitor lead scoring, engagement trends, and buyer journeys across segments and personas.
Who we are looking for
* 3–6 years of experience in demand generation analytics, marketing operations, or revenue marketing.
* Proficiency with CRM (Salesforce), MAP (Marketo or HubSpot), and analytics tools (Looker, Tableau, Power BI).
* Solid understanding of B2B marketing funnels, lead lifecycle tracking, and pipeline metrics.
* Advanced Excel / Google Sheets skills; SQL familiarity is a strong plus.
* Strong analytical mindset with an ability to interpret complex data and translate it into actionable marketing recommendations.
* Exceptional communication and collaboration skills; comfortable working across marketing, sales, and RevOps.
They say there are no perfect candidates, but that might well be you, if
* You are Data-Driven : You are passionate about data and analytics and use them to track progress, change trends, and build strategies.
* You embody our core values: Trust, Sense of Ownership, and Enthusiasm for Constant Change.
* You have a strong willingness to learn, adapt, and embrace new challenges in the ever-evolving world of marketing.
We will try to create all the right conditions for you to work and rest comfortably:
* Unlimited PTO
* Flexi Benefit for your hobby
* Employee Support Program
* Loss of family member financial aid
* Employee Resource Groups
* Meals, snacks, and drinks at the office
* Teambuilding
* Training, courses, conferences
* Gifts for employees
A little more about our company
Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media, and competitive research campaigns with measurable results.
We've been developing our product for 16 years and have received numerous awards, including G2's Top 100 Software Products, Global and US Search Awards 2021, Great Place to Work Certification, Deloitte Technology Fast 500, and more. Semrush went public on the NYSE in March 2021 under the ticker SEMR.
Over 10 million users worldwide have tried Semrush, and more than 1,700 people work on its development. Our team is constantly growing.
Our Diversity, Equity, and Inclusion commitments
Semrush is an equal opportunity employer. We value diversity and are committed to creating an inclusive environment where everyone feels they belong. We do not discriminate based on race, religion, gender, age, disability, or any other protected characteristic.
We look forward to welcoming you to our team!
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