Wolters Kluwer is a general leader in information services and solutions for professionals in the finance, tax and accounting, risk and compliance, health and legal sectors. We help our customers make critical decisions every day by providing expert solutions that combine deep domain knowledge with specialized technology and services.
We are currently looking for a Revenue Marketing Manager to join our team.
Mission:
The Revenue Marketing Manager will serve as a key member of the international revenue marketing team in supporting development and implementation of the GTM strategies for the Medi-Span solution and for the Middle East, Turkey & Africa (META) region, covering all CE solutions - Medi-Span, UpToDate and Lexicomp. This position will interface with regional revenue marketing leaders for new business and retention/customer marketing as well as regional business functions - sales, product, product marketing, clinical advisory, customer success - and central marketing functions, including digital, campaigns, analytics and content teams.
Essential Duties and Responsibilities:
The Revenue Marketing Manager supports CE international growth, driving focused marketing efforts in key target markets with highest growth opportunities and revenue contribution, with a particular focus on Medi-Span. They will
- Help to develop and manage the quarterly and annual marketing planning for Medi-Span in the Middle East & Africa region with potential expansion to Europe and Asia as the business grows.
- Develop high impact marketing programmes with demonstrable ROI that support GTM strategies around market education, awareness raising, competitor displacement lead generation, and increasing market penetration.
- Design and implement a mix of scalable and local multi-touch programmes using tactics that are appropriate to the local market and effective in engaging decision maker personas, including: ABM campaigns, digital, conferences, webinars, c-suite round tables, advertising, PR, telemarketing management - supporting all CE solutions but with a particular focus on Medi-Span.
- Work with product marketing, sales and content team to build messaging, thought leadership content and customer testimonials/case studies that tell the value story, providing direction and insights on local pain points, market opportunities and USPs versus competitors. Audit current international assets v GTM strategies to identify gaps and prioritize content development.
- Create and maintain an international database of customer advocacy (testimonials, press releases, reference sites, KOL speakers, customer profiles and case studies) and work with local revenue marketing leads across international to generate new materials that address content and messaging gaps e.g. competitor displacement case studies, testimonials in low maturity markets.
- Work with product and product marketing and global campaign teams to help deliver a programme of product release/enhancement communications out to customers and prospects in target markets.
- Collaborate with Medi-Span clinical advisory team to generate ROI-based customer impact stories and identify opportunities to use research and trend data in marketing programmes such as PR, campaigns and thought leadership content.
- Monitor qualified sales pipeline and implement actions to ensure future pipeline is sufficient to achieve sales targets, including net new opportunity pipeline creation, pipeline acceleration and cross sell initiatives.in each target market.
- Work with META marketing manager and the EMR Programme Manager (international) to develop and manage an EMR programme that increases marketing collaboration with EMR partners through taking joint propositions to market and co-marketing on activities such as events/webinars, customer case studies, press releases and collateral/video.
- Provide regular reporting to the business on marketing activities, ROI and impact on business results. Collate and share campaign data/results and ABM intent data from international campaigns to optimize and improve campaign performance and help drive target account engagement.
- Gather market insights on opportunities, risks and competitor activity to share back to the business via monthly reporting and inform marketing decision making and planning.
- Ensure marketing budgets are managed effectively with accurate monthly forecasting and reporting.
Job Qualifications:
- Bachelor’s degree or equivalent required.
- Minimum of 5 years of broad marketing experience gained in large global companies, with a track record of managing marketing contribution to revenue.
- Collaborator with a positive and proactive approach who can work effectively with functional and marketing colleagues.
- Creative thinker and problem solver who is driven to achieve goals and successfully address challenges along the way.
- Budget management of marketing programs.
- Thorough understanding and track record of implementing successful m