Regional Marketing Manager – Spain
Location:
Spain, Fully remote
Responsible for:
- Developing and executing localized marketing strategies to drive brand awareness, user acquisition, and trading activity in the Spanish market.
- Collaborating with cross-functional teams (Growth, Product, Community, Compliance) to tailor marketing initiatives to local user behavior, regulations, and cultural context.
- Managing partnerships with local KOLs, influencers, affiliates, media, and communities to promote Bybit through online and offline channels.
- Planning and running regional marketing campaigns (e.G., referral programs, promotions, airdrops, webinars, AMAs, trading competitions) specific to the Spanish-speaking audience.
- Leading community growth efforts, including Telegram/Discord management, events, and grassroots campaigns.
- Monitoring campaign performance and user acquisition data, and iterating based on ROI and engagement.
- Acting as the voice of the Spanish market internally – delivering regular market insights and feedback from users and partners.
- Keeping up with local crypto trends, competitor activity, and relevant regulatory shifts to inform campaign and positioning strategy.
We are looking for candidates who:
- Have 3+ years of experience in regional or digital marketing, with proven success in building community/user growth or brand presence in Spain.
- Have a deep understanding of the Spanish crypto user base, culture, content channels, and market dynamics.
- Are familiar with marketing tools and platforms (e.G., CRM, analytics, social platforms like Twitter, YouTube, TikTok, Telegram, Discord, etc.).
- Have experience working with KOLs, affiliates, and community partners in the Web3 or fintech space.
- Are proactive, creative, and able to manage multiple campaigns with limited oversight.
- Are results-oriented, with strong skills in performance tracking and reporting.
- Have excellent written and verbal communication skills in Spanish (native or fluent) and English (working proficiency).
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