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Digital Marketing - Industrial Company (h/m), BarcelonaClient:
Page Personnel
Location:
Barcelona, Spain
Job Category:
Other
EU work permit required:
Yes
Job Views:
2
Posted:
25.04.2025
Expiry Date:
09.06.2025
Job Description:
Solutions company for industrial sector (automotive, robotics, food, etc.) is looking for a Digital Marketing profile to work from Barcelona (HQ in Germany).
* Contribute to ifm's growth targets through digital marketing initiatives, including SEA/SEO, newsletters, social media, and industry portals.
* Generate quality traffic to the website by implementing continued optimization efforts.
* Develop targeted direct mail lists and targeted audience selection for brand promotion and vertical marketing strategies designed to grow the customer base.
* Coordinate local SEO efforts to enhance online visibility and accessibility.
* Analyze and optimize SEA campaigns across various media channels.
* Recommend localized keywords in line with global translation efforts.
* Utilize tools such as Google Analytics, Botify, Ahrefs, and Google Search Console for performance tracking.
* Provide standard KPIs to gauge campaign progress, identify future requirements, and gaps.
* Communicate analytics findings regularly to key stakeholders.
* Analyze and evaluate competitors' online marketing strategies.
* Work closely with Product Sales Management and Sales teams to strategize action plans for target products, industries, and services.
* Work closely with the headquarters' Marketing department, using their help and support to successfully execute marketing activities.
* Engage with international Marketing colleagues to share best practices.
* Collaborate with global web team and improve conversions of the e-commerce sales channel.
* Gain local industries and market insights, enabling tailored marketing plans and campaigns in collaboration with Global Industry Management.
* Publish content to support new customer acquisition and retention, aligning with local management.
* Participate in customer visits for at least two days annually, alongside attending exhibitions.
* Bachelor's or Master's degree in E-commerce, Digital Marketing, or related field preferred.
* 3+ years of experience in Performance Marketing or agency background preferred.
* Strong analytical and problem-solving skills with a data-driven mindset.
* Collaborative mindset with a desire to work across teams.
* Ability to stay up to date with the latest trends and developments in Performance Marketing.
* Understanding of industrial automation, engineering, or manufacturing industries preferred, or willingness to learn.
* Professional understanding of sales principles and digital marketing funnels.
* Strong verbal and written communication skills.
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