Our client is a regulated fintech platform bridging traditional finance with digital assets. They are a lean, fast‑paced team that prioritizes AI‑driven automation over large headcounts to scale globally.
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The Role:
They're looking for a hands‑on Marketing Generalist with strong technical skills in Ad Buying and SEO. This position is ideal for a data‑driven marketer who can optimise inbound traffic, scale performance campaigns, and automate workflows with AI tools.
What You’ll Be Doing:
Execute Paid Media: Plan and manage multi‑channel digital ad campaigns (Google, Meta, Programmatic) with a focus on high‑frequency retail environments.
AI Integration: Actively work with the leadership team to automate marketing workflows, reports, and content generation using AI tools.
Budget Management: Oversee large‑scale monthly ad spends, ensuring maximum ROI and efficient cost‑per‑acquisition (CPA).
Data Analysis: Conduct cohort analysis and monitor key metrics (LTV, CAC, CPI) to make real‑time optimization decisions.
Vendor Management: Interface with external agencies and specialized vendors for short‑term strategic "gut checks" to ensure internal AI outputs remain high‑quality.
Cross‑Functional Collaboration: Coordinate with SEO, ASO, and social media functions to ensure a unified brand voice and strategy.
Market Agility: Launch and iterate on campaigns rapidly, often within two‑week cycles, to maintain a competitive edge in high‑traffic sectors.
Requirements:
2–4 years of experience in digital or performance marketing.
Previous experience in high‑traffic industries is preferable.
Proven ability to manage significant ad budgets and paid acquisition.
Understanding of SEO, ASO, and core metrics (LTV, CAC, CPI).
An "AI‑first" mindset with a drive to automate manual tasks.
Exceptional English communication and professional presentation. xhfqzwm
Ambitious, agile, and ready for a rapid career trajectory.
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