Overview
Senior Strategic Marketing Manager - Technical Solutions (m/f) at Knauf Insulation. Location: country of employment is one of our technical solutions locations in Croatia, Slovenia, Germany, France or Italy (hybrid work possible).
The Senior Strategic Marketing Manager will shape the marketing strategy, product portfolio, and innovation agenda for Technical Solutions applications. Positioned at the crossroads of product innovation, business intelligence, campaigns, and team leadership, this role focuses on accelerating time-to-market, driving communication and reputation-building initiatives, and establishing a future-ready portfolio that strengthens Knauf’s market leadership. The role includes team leadership, digital transformation, and external representation, preparing the candidate for a global leadership track within Knauf Insulation.
Application deadline: September 30, 2025.
Company overview and values are provided by Knauf Insulation.
What you’ll be doing
- Lead initiatives to reduce innovation cycle times through streamlined processes.
- Collaborate with Sales, R&D;, and Manufacturing to integrate new solutions.
- Anticipate market trends, customer needs, and regulatory changes, translating insights into action.
- Develop innovation roadmaps aligned with the dynamics of each segment.
- Develop business cases for new products and services.
- Track brand performance, customer adoption, and growth opportunities.
- Conduct market research, competitor benchmarking, and segmentation.
- Create value propositions tailored to specific customer segments and audiences.
- Design and implement go-to-market strategies in collaboration with sales.
- Define and optimize the product portfolio across segments in collaboration with production, operational marketing and sales teams.
- Integrate low-carbon technical solutions into the innovation roadmap.
- Contribute to pricing strategies, ensuring alignment with value creation.
Digital Transformation
- Actively drive digital marketing transformation, ensuring local activation.
- Harness digital tools to improve efficiency, speed, and customer engagement.
- Ensure campaigns are data-driven, measurable, and impactful.
- Build, lead, and mentor the marketing team.
- Set clear objectives and foster accountability.
- Promote cross-functional collaboration.
- Invest in talent development and career advancement.
What we’d love for you to have
Education and Background
- Degree in Marketing, Economics or in Industrial or Construction Engineering.
- Understanding of fire regulations and their application in product development.
- Minimum 10 years of experience in industry-related businesses.
- Experience in insulation is a plus.
- Experience in marketing research or innovation is mandatory.
- Background in a technical or management consulting role is a plus.
- Proven leadership and team management experience.
Technical skills
- Strong project management and organizational skills.
- Proficiency in Office (Excel/PowerPoint).
- Excellent English; knowledge of Croatian, Italian, German, or French is a plus.
- Digital mindset with an appetite for technology-driven innovation.
- Familiarity with CRM and Business Intelligence tools (Salesforce, Tableau, etc.).
- Entrepreneurial: initiative and catalyst for innovative projects that align with strategic goals.
- Team Player: fosters collaboration across functions and geographies.
- Confident Contributor: voices ideas, addresses challenges, and proposes solutions.
- Results-Oriented: delivers impactful outcomes and overcomes obstacles.
- Analytical Thinker: uses data to derive insights and inform decisions.
- Positive & Ambitious: driven by innovation, growth, and continuous improvement.
Travel and Location Requirements
- Frequent travel (about 30%) to Knauf Insulation’s European markets and to the Technical Solution Hub in Novi Marof – Croatia.
We’ll provide
- International environment with integral learning opportunities.
- Collaboration with a team of motivated colleagues and experts focused on growth ambitions.
- Further development within the company via global programs supporting personal and professional growth.
- Competitive compensation package, annual performance-related bonus, and other country-specific benefits based on country of employment.
Seniority level
- Mid-Senior level
Employment type
- Full-time
Job function
- Marketing, Strategy/Planning, and Management
- Industries: Wholesale Building Materials
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📌 Senior Manager Strategic Marketing
🏢 Knauf Insulation
📍 España