Join to apply for the Regional Portfolio Marketing Specialist - Lifecycle Services EMEA role at Rockwell Automation
Rockwell Automation is a global technology leader focused on helping the world’s manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility - our people are energized problem solvers that take pride in how the work we do changes the world for the better.
We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that’s you we would love to have you join us!
Job Description You will lead regional portfolio marketing planning and executing for Lifecycle Services EMEA according to global strategy, partnering with regional Team leadership and field marketing teams. You will focus on driving strategic growth, enhancing brand visibility, and accelerating customer decision-making in region through targeted, Return on investment-driven marketing projects as an individual contributor reporting to Director of Marketing.
Your Responsibilities You will develop and implement a comprehensive regional portfolio marketing plan, aligning our priorities with regional needs and market dynamics.
You will facilitate collaboration with regional Team, sales and field marketing teams on execution of regional portfolio activities including programs and launches.
You will monitor regional market trends and competitive landscape to identify new opportunities and inform marketing strategies.
You will collaborate with global portfolio marketing on global portfolio strategy and programs to support regional goals and market opportunities.
You will support successful product launches in the region by managing the launch process, coordinating partners and ensuring execution.
Support the lifecycle of portfolio offerings within region according to global strategy, from continuation through end-of-life.
You will lead the planning integrated marketing campaigns and programs tailored to regional priorities across different channels.
You will manage localization of marketing assets by guiding the creation and adaptation of collateral for regional use, refining value propositions and ensuring relevance to local audiences.
You will collaborate and support regional channel campaigns and programs with field marketing team.
You will manage regional portfolio marketing budget, ensuring adherence to financial plans and maximizing Return on investment across all portfolio activities.
You will communicate with regional Team and field marketing partners to ensure agreement, coordination and support for marketing projects.
The Essentials - You Will Have A bachelor's degree in marketing, business, communications or related field.
5+ Years of experience.
Experience in portfolio marketing, field marketing and