Head of Marketing - €80,000 - 100,000 plus bonus (20%) Madrid, Spain | Hybrid
As part of this expansion, we're seeking a transformational Head of Marketing to build and lead a modern, high-performing marketing function capable of driving measurable commercial impact across international markets.
Reporting directly to the Chief Revenue Officer, this is a rare opportunity to shape strategy, build capability, and create a world-class marketing engine from the ground up.
This is a highly visible leadership role with responsibility for marketing strategy, demand generation, brand development, pipeline growth, and team leadership. You'll have the autonomy to define what great marketing looks like, introduce new ways of working, and establish marketing as a critical driver of business growth. Build scalable lead generation programmes across paid media, SEO, content marketing, email marketing, marketing automation and ABM
Implement lead nurturing and lifecycle marketing programmes that support revenue growth
Lead Marketing Transformation
Conduct a full assessment of the current marketing function and create a roadmap for improvement
Establish clear KPIs, reporting frameworks and performance metrics
Introduce modern marketing practices, technologies and AI-driven capabilities
Build Brand and Market Presence
Lead content strategy, including thought leadership, customer stories, webinars and industry insights
Oversee events, partner marketing initiatives and market engagement programmes
Lead and develop an international marketing team
10+ years' experience in B2B marketing within technology, software, SaaS or related sectors
~ Deep expertise across digital marketing, ABM, marketing automation, content and performance marketing
~ Experience leading and developing marketing teams
~ Strong analytical and commercial mindset
~ Experience applying AI and modern technologies to improve marketing effectiveness
~ Experience within financial technology, data, analytics or software businesses
Familiarity with Salesforce, HubSpot, Marketo or equivalent platforms
A genuine opportunity to transform and elevate a marketing function
The chance to build something meaningful during a pivotal stage of growth
If you're excited by the prospect of building a best-in-class marketing organisation and driving the next phase of growth for an ambitious technology business, we'd love to hear from you.