**Position Title**:CT & LIC Brand & Communications Manager EMEA **Current As of**:March 2021
**SBU/Staff Dept**:Marketing EMEA **Region/Location**:EMEA
**Supervisor Approval**: Flavia Dalla Riva** Incumbent **Sabrina Thomas**JOB FUNCTION - REQUIREMENTS - SUCCESS FACTORS** (Why job exists, what areas it impacts on, requirements to do the job, and Success Factors)
Assume Branding, Communications and Brand Development responsibility for CT/LIC Segment through the definition of the Brand strategy with a more centric customer approach by working in cooperation with with the EMEA Segment Director and Business Development Management Teams. In the meantime, is key to oversee proper alignment and coherence in the branded proposition with the rest of our brands through all EMEA region.
Ensure long-term profitable growth of the Refinish Business Unit through the definition of the CT/ LIC Branding Strategy within the EMEA Region. Trademark management in cooperation with the global central and legal attorneys.
**KEY ACCOUNTABILITIES**
- Lead PPG Refinish EMEA Brand 5-year strategy in alignment with the Refinish EMEA BSR within the CT/LIC Segment. In particular, define key elements of Brand Positioning and differentiation aligned with Product Management and Business Development teams.
- Plans, implements, and supports all countries in EMEA to execute successful marketing programs and tools (including brand strategic planning, market positioning, pricing, promotion, advertising, and digitalisation).
- Acts as project manager, leading (virtual and) international teams and external suppliers, ensuring the cross-functional collaboration for the successful and customer-centric development of mentioned Marketing programs and tools.
- Own the brand visual identity, oversee proper alignment of the brand usage and ensure control of brand integrity across all Refinish CT/LIC segment activity in EMEA.
- Contributes to annual brand planning process.
- Sets brand planning calendar, coordinates cross-functional activities and planning processes, manages timelines, and ensures timely completion of all deliverables.
- Leads the development of strategies and objectives for building and executing year-round brand engagement through partnerships, social media and other marketing vehicles.
- Lead, manages and utilizes category and consumer insights to identify growth opportunities and drive innovation in product development as well as marketing initiatives (services, tools, programs).
- Collaborates with all business managers in EMEA for specific strategies for clients.
- Represents the company and provides support as needed at various trade shows and conventions.
- Provides reporting to allow proper measurement of marketing activities and strategic recommendations based on analysis of ongoing Marketing programs.
- Monitors product catalogue compliance and testing reports in EMEA.
- Performs other duties as necessary to support the objectives of division and company.
- Responsibility on the budget and its follow up.
- As a EMEA Trademark Subject Matter Expert, contribute to the optimisation of our trademarked positions in EMEA, delivering key information about all our EMEA brand strategies to the integral Marketing department, indicating also trademark violation cases through the region.
**Requires**
At least 5-7 years business experience in commercial and marketing roles with good understanding of channel, products, market practices,....
An excellent knowledge of the wide variety of communications techniques that can be applied to B2B environments
Implementation at the country level requires strong networking and influencing skills.
Demonstrated ability to influence over the different stakeholders within the organization.
Excellent project management skills.
High level of redaction and edition communication materials.
Ability to work independently through the completion of projects and assignments
Strong organizational and planning skills/ Follow-up of on-going projects
University Degree in Economics/ADE, Marketing, Communication.
Native or Fluent level of English
Open to travel
**Prime Success Factors**:
**Focus on Results, Develop Others, Drive Change, Promote Teamwork, Build Trust & Respect, Understand Market & Customer Perspective.**
**Individual Success Factors**
**Manage complexity, Build Strong Relationships, Act with Long Term Perspective, Functional Expertise, Influence Decisions and Actions**
**DIMENSIONS: (Relevant annual financial data, i.e. assets managed, budget, sales dollars, salary cost and total personnel supervised by category)**
- To be disclosed
PPG pay ranges and benefits can vary by location which allows us to compensate employees competitively in different geographic markets. PPG considers several factors in making compensation decisions including, but not limited to, skill sets, experience and training, qualifications and education, licensure and certifications, and other organizational needs. O