Brand manager absolut & malibu (madrid)

Experteer Overview As Brand Manager, you will drive the brand planning process for Absolut and Malibu, from 3-year strategy to annual plans, while tracking performance and unlocking growth. You’ll work with cross-functional teams and agencies to ensure execution and alignment with international strategy, shaping consumer-relevant activities (notably for GenZ). You’ll own budgeting, analytics, and governance to deliver measurable brand impact and financial performance. This is a hands-on, collaborative role that shapes brand direction in a fast-paced, consumer-led environment.Compensaciones / Ventajas
- Develop the 3-year strategic plan and annual brand plan with growth drivers and financial targets
- Monitor progress, identify opportunities within the current strategy, and report KPIs with insights
- Understand consumer targets (GenZ) and propose resonant brand activities
- Ensure execution of annual plans and maintain alignment with international strategy (constant BO communication)
- Manage brand budget and Au0026P budget, including oversight of allocations
- Lead briefings with local agencies and cross-functional teams
- Monitor market evolution and translate insights into business needs
- Lead and develop team members and internsResponsabilidades
- Bachelor degree in Marketing or Business Administration is preferred; master’s degree is a plus
- Fluent in Spanish and English; additional languages a plus
- 4–5 years of brand management experience, preferably in FMCG
- Strong knowledge of professional marketing tools, structures, and processes
- Autonomy, responsibility, and team-oriented mindset
- Strong analytical skills and ability to derive insights from market data
- Digital mindset with strong communication and presentation skills
- Creative and innovative thinking with entrepreneurial spirit
- Budget management experience and time/project management skills
- Excellent relationship-building and listening skills
- Critical thinking and decisive decision-making abilitiesRequisitos principales
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