Join to apply for the Performance Marketing Specialist B2B role at SoftonicContinue with Google Continue with GoogleJoin to apply for the Performance Marketing Specialist B2B role at SoftonicGet AI-powered advice on this job and more exclusive features.Sign in to access AI-powered advicesContinue with Google Continue with GoogleContinue with Google Continue with GoogleContinue with Google Continue with GoogleContinue with Google Continue with GoogleContinue with Google Continue with GoogleContinue with Google Continue with GoogleDirect message the job poster from SoftonicSoftonic is a leading technology company specialising in secure software distribution. The firm operates the world’s leading secure software distribution platform Softonic.Com. The platform, currently available in 18 languages, categorises, evaluates, and distributes over 1 million Windows, Android, and Mac programmes and solutions worldwideSoftonic is a place where people come first. We care about your personal and professional growth, and we're committed to creating an environment where you can thrive. We believe that our greatest asset is our team, and we're dedicated to attracting and retaining the best talent in the industry.At Softonic, you'll have the opportunity to learn from passionate and talented colleagues, work on exciting projects, and take on new challenges. We believe in a "Fail fast, Learn fast" mindset, and we encourage our team members to take risks and think outside the box.Our culture is built on four core values. Take a look .We offer the opportunity to make an impact, grow professionally, and work in a fast-paced, innovative environment. You'll have the support of a great team and culture, where transparency, respect, and integrity are key. Join us and be a part of a company that values its people above all else.Check the video :
What´s like to work in Softonic !About the PositionThe Digital Marketing Manager will be responsible for planning and executing digital marketing initiatives for Softonic properties. This includes utilising a range of acquisition channels such as Google Ads, Bing Ads, social media platforms. You will assist in planning the media budget and managing agency relationships for paid media. The role involves optimizing campaigns to drive results, ensuring the execution aligns with Softonic's strategic goals.The ideal candidate will be a highly analytical and hands-on problem solver, with proven success in B2B performance marketing campaigns and a strong track record of delivering results in customer acquisition.In this role, you will create, manage, and analyze paid media campaigns to optimize performance, focusing on driving B2B traffic and conversions.REQUIREMENTSKey responsibilitiesLaunch and manage acquisition campaigns on Google Ads, Bing Ads and social mediaAnalyze and report on live and test marketing campaigns, with a focus on B2B customer acquisitionWork closely with the product team to build landing pages for affiliate offers tailored for B2B audiencesAnalyze landing page performance to improve conversion rates for B2B trafficCollaborate with the marketing team to support Softonic’s strategic goals and exceed monthly and annual performance goals for the channelDevelop and execute a plan for driving engagement with newly acquired B2B customersConduct multivariate testing to ensure a positive user experience across all marketing initiativesDiversify acquisition channels while maintaining an overall ROI goalForecast marketing campaign growth and ROI, achieving maximum ROI in paid media campaigns by analyzing data and identifying trends and insightsTrack KPIs to assess performance and pinpoint issues, continuously improving resultsStay up-to-date with PPC and SEM trends, making data-driven recommendations to improve campaign performanceMinimum Experience and QualificationsBachelor’s degree in Marketing or related field, or equivalent work experience3+ years of experience in performance marketing, with a strong focus on B2B marketing and data analysisExpertise in media platforms such as Google Ads, Bing Ads, Facebook, etc.Experience with website analytics tools and generating campaign reports (Google Analytics, Google Tag Manager)Proven success in SEM and managing Google Ads campaigns, specifically for B2BExperience driving traffic for affiliate offers, especially within a B2B context, is a plusExperience working with landing pages and optimizing for B2B conversionsExperience with Customer Data Platforms or first-party data to gain insights and provide actionable solutionsStrong intellectual curiosity and motivation to understand consumer behavior through both quantitative and qualitative dataA proactive professional with excellent analytical skills.Why Softonic?Private Health CareTax consultantDining RoomGaming room & TerracesFresh Fruits, Coffee, Snacks & DrinksInternal Training ProgramDiscounts At Gyms & RestaurantsFlexible Work Schedule ( home office and 2 days / week in the office)Day off at your birthday & other´s evenings offDiscover more...Softonic is committed to equal opportunity and does not discriminate on the basis of race, religious beliefs, color, gender, age, citizenship, origins, disability, sexual orientation, sexual identity, background, marital status, or any other characteristic. If you need any specific accommodation / adaptation due to a disability during the recruitment process, please send us an email to with your request and we'll contact you.Seniority levelSeniority levelMid-Senior levelEmployment typeEmployment typeFull-timeJob functionJob functionMarketing and AdvertisingTechnology, Information and InternetReferrals increase your chances of interviewing at Softonic by 2xSign in to set job alerts for “Performance Specialist” roles.Continue with Google Continue with GoogleContinue with Google Continue with GooglePerformance Marketing Specialist (Mobile), RoigenTransport Performance Analyst, EU AMXL - XLOCData & Digital Performance Specialist (Healthcare Focus)Performance Marketing Strategist (Spanish speaking)Senior Performance Marketing Specialist (They / He / She)Vessel Performance Manager, Underwater ServicesHAYS- Senior Professional Performance MarketingInvestment Front Office System SpecialistHigh-Performance Computing Support engineerInfluencer Performance Marketing ManagerRisk Operations Manager, Account Health Support (Level 5), Account Health SupportWe’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.J-18808-Ljbffr
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