Remote Growth Marketing Manager (Maternity Cover)
Start Date: January 2026
Contract Duration: 9–12 months (maternity cover)
Role Overview
We are seeking a Growth Marketing Manager to cover maternity leave and lead digital demand-generation and funnel-optimization initiatives.
You will own MediGuide's digital growth engine, focusing on inbound lead generation, conversion funnel optimization, and digital initiatives that accelerate our B2B sales pipeline. You will collaborate closely with our global Sales and Customer Success teams to ensure marketing efforts directly contribute to high-quality MQL generation, nurturing, and conversion into SQLs.
This role is ideal for a highly analytical, digital-first marketer with strong experience in B2B performance marketing, LinkedIn Ads, website optimization, and SEO.
Key Responsibilities
Plan, execute, and optimize B2B paid campaigns with a strong emphasis on LinkedIn Ads targeting insurers, brokers, TPAs, employers, and corporate benefit decision-makers.
Develop and manage SEO strategy, including keyword research, content recommendations, and technical improvements to drive qualified inbound traffic.
Oversee continuous website optimization: UX improvements, conversion rate optimization, landing page creation, and performance tracking.
Identify, test, and scale new digital growth channels suitable for B2B healthcare (e.g., industry platforms, partnerships, webinars, targeted content syndication).
Create effective lead-nurturing workflows to support progression from MQL to SQL.
Collaborate with the Sales and Customer Success teams to develop marketing collateral and content that enhances the sales cycle and supports a seamless client onboarding experience.
Track and analyze key metrics (MQL volume, CPL, conversion rates, cost per SQL, website performance, SEO progress) and use insights to improve ROI and guide decision-making.
Required Skills & Qualifications
Exceptional English communication skills.
3–5+ years of experience in B2B digital marketing, ideally within healthcare, insurance, employee benefits, SaaS, or professional services.
Proven success with LinkedIn Ads for high-value B2B lead generation.
Experience in SEO management, analytics, and website performance optimization.
Hands-on knowledge of conversion funnels, lead scoring, and CRM/marketing automation tools.
Highly analytical mindset with a strong command of attribution and performance metrics.
Ability to work effectively in a fully remote environment: self-driven and proactive.
Strong project management skills: able to execute, iterate, and deliver quickly.
Nice-to-Have
Experience with healthcare or insurance B2B markets.
Familiarity with funnels targeting brokers, underwriters, HR leaders, and corporate benefits managers.
Experience with HubSpot, Zendesk, or similar CRM tools.
What We Offer
Full-time remote role. Flexibility with international collaboration.
Competitive compensation aligned with experience and contribution.
Ownership of MediGuide's B2B digital growth strategy.
Collaborative and mission-driven global team across marketing, sales, and operations.
A chance to make a meaningful impact on access to world-class healthcare solutions.
How to Apply - Please send the following to marketing@mediguide.com :
Your CV (in English)
A brief cover letter summarizing your B2B digital marketing experience
About Us (MediGuide)
Founded in 1999 and headquartered in Delaware, USA, MediGuide partners with insurers, multinational employers, and corporations to provide innovative healthcare benefits, including Medical Second Opinions, Medical Treatment Abroad, and Digital Health Solutions.
We give members timely access to world-class medical expertise and clearer care pathways, helping them make better healthcare decisions and improving health outcomes.
Our vision is to transform global healthcare by becoming the world's leading provider of second medical opinions, delivering clarity, confidence, and innovation to individuals everywhere.