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Who We Are...
At AWWG, transformation is embedded in our DNA. Founded in 1998 under the name of Pepe Jeans Group, with headquarters in Madrid, Spain, and design offices in London and Nice, this global fashion group includes brands like Pepe Jeans London, Hackett, and Façonnable. AWWG also holds the master franchisee and agency rights for Tommy Hilfiger (Spain and Portugal) and agencies for Calvin Klein, DKNY, Donna Karan, and Karl Lagerfeld (Spain and Portugal).
We have over 3,500 points of sale across 86 countries and employ more than 4,500 people from 79 nationalities. Our focus is on evolving constantly, creating brand equity through transformation, and delivering innovative, sustainable, and high-quality products that embody our values of excellence and craftsmanship.
The project!
The CRM content specialist will plan, execute, and optimize personalized multichannel CRM campaigns in Salesforce Marketing Cloud, managing everything from audience segmentation to deployment, automation, and reporting.
What will the role entail?
* Manage and execute CRM campaigns using Salesforce Marketing Cloud (SFMC).
* Set up and maintain campaigns in Email Studio, including design, deployment, and performance reporting.
* Create and optimize automated journeys in Journey Builder.
* Perform advanced audience segmentation for personalized, multichannel campaigns.
* Coordinate with content teams to ensure flawless campaign execution.
* Manage and maintain assets within SFMC (templates, images, content blocks, etc.).
* Conduct quality assurance and testing on campaigns prior to launch.
* Provide operational support and troubleshoot technical issues related to the CRM environment.
What do we offer?
* Great international working environment.
* Home office flexibility depending on the position.
* Flexible working hours and benefits.
* Discounts on Group brands.
Requisitos:
* Proven experience managing end-to-end CRM campaign operations, ideally within Salesforce Marketing Cloud.
* Solid knowledge of HTML for email customization, with familiarity in Email Studio, Journey Builder, and audience segmentation tools.
* SQL skills for advanced data queries and segmentation are a strong plus.
* Exceptional multitasking, prioritization, and collaboration abilities in high-volume campaign environments.
* Detail-oriented, proactive, results-driven, with strong communication and cross-team coordination skills.
Seniority level
* Not Applicable
Employment type
* Full-time
Job function
* Other
* Retail Apparel and Fashion
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