At Hays, we are partnering with a leading company in the healthcare sector, and we are currently looking for a Omnichannel Automation Specialist to join their multinational project.
What would your responsibilities beUse business data analysis to guide campaign design, define segmentation strategies, establish personalization criteria, and ensure that campaign KPIs are aligned with the organization's overall goals.Analyze campaign results to extract actionable insights that support better decision-making and inform the planning of future initiatives.Gather, analyze, and document the requirements of each campaign provided by the market teams.Translate business rules into data specifications, collaborating in the development of the SQL logic required.
What are the requirementsA relevant degree in Business or Marketing.At least 3 years of experience working with SQL is essential — knowledge of AWS querying tools is a plus.2–3 years of proven experience in campaign automation.Proficiency with marketing automation tools such as Zaidyn Orchestration Centre, Salesforce Marketing Cloud, Unica, CDP, or other NBA (Next Best Action)–related platforms.A plus: experience with data visualization tools such as Power BI or Tableau.
What do we offerPermanent contract with Hays to provide services to the client.Hybrid model: 1 day per month onsite in Barcelona, the rest remote.Flexible working hours.