We are the premier Official Tour Operator to the Tour de France and world-class reference for cycling tours, renowned throughout the cycling industry for providing best-in-class cycling tours dedicated to avid cyclists. After two decades of steady growth, the company is now raising the bar to the next level.
THE ROLE :
We are looking for a CHIEF MARKETING & SALES OFFICER to oversee and manage all aspects of our marketing and sales strategy.
What you will be doing :
Marketing and Sales Strategies :
* Develop and execute comprehensive marketing and sales strategies that align with company goals, driving brand awareness, customer acquisition and retention, and revenue growth.
* Plan, implement, and evaluate sales and marketing campaigns and initiatives.
* Regularly assess the value proposition of products.
* Develop marketing strategies for new products or markets that align with the company vision and standards.
Market Research and Analysis :
* Conduct market research to identify customer requirements, opportunities, trends, and challenges.
* Provide short- and long-term market forecasts and reports by collecting, analyzing, and interpreting market data.
Digital Marketing :
* Define the digital marketing strategy, action plan and activities, and establish KPIs to continuously monitor performance : Website management, email marketing, sales leads and conversion, social media management.
* Oversee the development and implementation of creative and impactful marketing campaigns across various channels, ensuring brand consistency, tracking performance and maximizing ROI.
* Develop and implement lead generation and nurturing processes that effectively convert leads from marketing to sales.
* Evaluate channel performance and optimize channel strategies.
* Manage vendors and third parties to reach objectives and results.
Data Management and Performance Analysis :
* Continuously monitor performance of sales and marketing activities.
* Identify, establish and track KPIs.
* Drive data analysis.
* Monitor ROI of activities.
Forecasting and Pipeline Management :
* Develop and refine sales forecasting processes.
* Implement pipeline management processes to track opportunities, identify bottlenecks, and drive velocity.
* Analyze sales data to identify trends, opportunities, and areas for improvement.
* Develop and manage relationships with channel partners to maximize value.
Customer Relationship Management :
* Develop and implement CRM strategy to manage customer interactions, track data, and improve customer retention.
* Utilize CRM data to generate insights and reports to support sales and marketing decisions.
What we are looking for :
* Degree in marketing or a related field.
* 5-10 years experience in a similar role.
* Proven experience in digital marketing, leading and managing SEO / SEM, marketing database, email, social media, advertising campaigns and CRM management.
* Extensive experience within the US market.
* Fluent in English and Spanish.
* Passion for cycling.
* Our company culture commits to excellence, quality and continuous improvement which drives us to constantly improve our customer experience.
* We pride ourselves on fostering a culture of innovation, collaboration and the mindset of our people being our most valuable asset for our success.
* A demanding yet fun and friendly environment.
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