Cabka develops clever and transformative solutions for shipping goods around the world. We take plastic waste and transform it into reusable transport packaging. This is how we turn the used into the useful. Transformation is our power because we know that while resources are limited, possibilities are endless. Together with our customers, we transform entire supply chains and beyond, combining technology, innovation, and sustainability. To us, success means creating solutions that are optimal for our clients and for the planet. In Cabka we believe that every transformation starts with a group of passionate, dedicated, and innovative people. It is for them that we live a culture of inclusion, respect and trust that is strongly aligned with our values RESPECT, PASSION, CREATIVITY, ACCOUNTABILITY.
To continue our success, we are expanding our team and are looking for a new team member for our Marketing team;
Digital & Communication Manager (m/f/d)
based in Valencia
Your responsibilities
Digital Strategy & Customer Journey
Define and optimize the end-to-end digital customer journey (from campaign to conversion)
Ensure consistency across all touchpoints (ads, landing pages, website, follow-up)
Align digital activities with business priorities and industry-focused campaigns (e.g. pharma, retail, logistics)
Website & Content Management
Own and manage Cabka's website (structure, performance, and content updates)
Create, edit, and optimize landing pages for campaigns and lead generation
Ensure consistent messaging, tone of voice, and branding
Translate technical and product information into clear, compelling digital content
Content Strategy & Creation
Develop and execute a content strategy aligned with key industries and business goals
Plan and manage an editorial calendar across channels
Create high-quality content for website, campaigns, and social media
Coordinate with internal stakeholders and external partners when needed
Lead Generation & Paid Media
Plan, execute, and optimize paid media campaigns across:
LinkedIn Ads
Google Ads (Search & Display)
Manage budgets, targeting, and campaign performance
Drive measurable lead generation aligned with sales objectives
SEO & AI Search Optimization
Optimize website and content for organic search (SEO)
Conduct keyword research and implement on-page improvements
Adapt content for AI-driven search and generative engines (AI SEO)
Monitor rankings, traffic, and search performance
Conversion Rate Optimization (CRO)
Continuously improve conversion rates across landing pages and website
Conduct A/B testing (content, layout, messaging, CTAs)
Identify and remove friction points in the user journey
Analytics & Performance Management
Track and analyze performance across all digital channels
Use tools such as Google Analytics, LinkedIn Campaign Manager, etc.
Provide regular reports and actionable insights
Optimize campaigns and content based on data
Marketing Automation & CRM Alignment
Collaborate closely with sales to ensure effective lead handover and follow-up
Support integration with CRM and marketing automation tools (e.g. HubSpot, Salesforce)
Improve lead quality, scoring, and nurturing processes
Social Media Management
Manage and grow Cabka's social media presence (primarily LinkedIn)
Plan and publish content aligned with campaigns, events, and thought leadership
Monitor engagement and continuously optimize performance
Your profile
Good strategic and analytical skills
Strong general business acumen
Target, solution and result oriented, drive for success
Dynamic, hands-on self-starter, persistent
Strong decision-making-ability
Proven negotiation skills
Strong skills in relation management
Strong communication skills
Confident and convincing manner
Proven leadership skills
Innovative
Open-minded teamplayer with work experience in diverse teams
Resilience
Intercultural competencies
3+ years of experience in digital marketing or communications
Proven track record in:
Lead generation and performance marketing
LinkedIn Ads and Google Ads
SEO and content optimization
Website/CMS management
Experience in industrial, manufacturing, or sustainability sectors is a plus
Recognized degree in Business Management and/ or technics
Profound working experience in similar roles, ideally in an international environment
Experience in building and leading a B-2-B organization
Successful track record implementing marketing strategies
Professional experience in plastic industries would be advantageous
High mobility and a full valid driving license
Proficient in MS Office 365 and CRM systems
Fluent in English and Spanish, additional languages are a plus
What we offer
Passion, a sense of responsibility, mutual appreciation, and respect as corner stones of our corporate culture
An exciting job with the premier manufacturer of recycled plastic pallets and large containers
Dedication and joy in our day-to-day work
Responsibility and space for creative ideas
Secure long-term employment
Individual, international development opportunities with interesting career prospects
Attractive compensation package
Modern technical equipment
We embrace Diversity and Inclusion and are committed to providing equal opportunities to all of our applicants as well as our employees – regardless of race, gender, age, religion and beliefs, sexual orientation and gender identity, disability, cultural, ethnic or national origins. Are you an innovativeout-of-the-box thinker with a passion for changing the world to the better tomorrow? Then we are looking forward to your application!
Please use our online application form to apply.
#J-18808-Ljbffr