As a Web and Marketing Analytics Specialist, you will play a key role in defining the web analytics and CRO services we offer our clients.
You will act as a pivotal link between our web development team and performance marketing unit. While working closely with the former, you will guarantee that our client websites are built with a strong focus on analytics from the very beginning. With the latter, your expertise will enable our marketing campaigns to become more targeted, efficient, and results-driven by using the appropriate data. Your ability to provide data-driven insights, sharp reporting, and practical suggestions will not just be crucial for our internal teams but also critical for our clients’ growth.
This position presents a unique opportunity to take charge and shape our analytics strategy from the very beginning. Your vision will steer us towards becoming leaders in data-driven digital excellence. If you’re looking for a chance to make a meaningful difference, we want to hear from you.
Essential Qualifications
* At least 2 years of experience in web analytics, tracking, and data analysis.
* Excellent English language skills, both written and spoken.
* Proficient in advanced tracking and tagging techniques for marketing.
* Experienced with working on data layers and API integrations.
* Expert in Google Analytics and Google Tag Manager.
* Experience with dashboarding using Looker Studio, PowerBi or similar.
* Strong analytical and problem-solving skills.
* Excellent communication and collaboration skills.
* Ability to work independently with a keen eye for detail.
* Experience in CRO projects, paid media or other areas of digital marketing.
* Experience with Google BigQuery, SQL and funnel.io.
* Experience with server-side tagging is a plus.
* Experience with consent management platforms like Cookiebot.
Responsibilities
* Develop our Analytics offering, stay up to date with industry insights and innovations to enhance internal techniques, processes, documentation, and quality assurance.
* Collaborate closely with clients and our media team to outline their measurement strategies and tagging requirements.
* Coordinate with our web team or client developers to integrate web and media measurement utilizing data layers and Tag Manager, along with API integrations as necessary.
* Engage with the performance marketing team to supply data-driven insights for improving website optimization and user experience that foster business growth.
* Develop custom reports, analyses, and definitions in Analytics and dashboards in Google Looker Studio to keep track of website and campaign performance.
* Use event tracking, segmentation, and target audiences to generate thorough analysis of customers' journeys, leading to actionable insights and recommendations.
* Collaborate on client proposals to make sure the recommended solution is the best fit from an Analytics perspective.
What’s in it for you?
We’re a forward-thinking digital marketing agency that believes in the power of data-driven decisions. You'll collaborate with a dynamic team of experts who are passionate about the latest digital trends. Together, we'll work on exciting projects and make a tangible difference in the online presence of our diverse clientele.
* Thrive in a truly international environment, working with clients and colleagues from various corners of the world.
* Flexibility: 100% remote work paired with adaptable working hours.
* A well-funded, ambitious, and solid company trajectory with competitive salary offering and an amiable work environment.
* Responsibility for managing some of the most important and interesting projects.
* Open communication with management and company leadership.
* Small and dynamic team of highly-skilled digital professionals.
* A culture that revolves around everyone being helpful, open, inclusive, pioneering, and honest.
* We encourage active learning: From weekly English classes to platforms like Coursera and the CXL Institute and attending key conferences – your professional growth is our priority. Pitch us your interests, and we'll pave the path.
* Our certifications speak for us. As recognized partners of Google, Meta, Microsoft, LinkedIn, Hubspot, and Cookiebot, we adhere to and transcend the industry's best standards.
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