HP Solutions WW Marketing B2B Data Analyst
Description -
Funnel Performance Management:
- Design, develop, maintain, and optimize marketing funnel dashboards (Lead generation → pipeline → revenue)
- Track key performance indicators (KPIs) across Product Lines, campaigns, channels, and segments.
- Ensure data quality, consistency, and accuracy across systems (e.g., Salesforce Platform, Microsoft Dynamics, Databricks).
Performance Reviews & Reporting:
- Partner with business planners to provide regular performance reviews and variance analysis.
- Prepare executive-ready reports highlighting funnel health, conversion rates, and ROI.
- Monitor trends and identify opportunities or risks in marketing contribution to pipeline and revenue.
- Join data from multiple sources to show holistic performance across initiatives, channels, marketing motions and Route-To-Market.
Data Insights & Visualization:
- Translate complex data sets into clear, compelling insights and recommendations.
- Build visualizations (dashboards, scorecards, presentations) that communicate marketing performance to stakeholders within Marketing org and other non-marketing
- Support ad hoc analysis to answer strategic business questions.
Collaboration & Enablement:
- Work closely with Marketing, Sales, Finance, and Strategy teams to align metrics and definitions.
- Enable business stakeholders by simplifying analytics into digestible, decision-oriented insights.
Qualifications:
- Bachelor’s degree in Marketing, Business, Analytics, Economics, or related field (Master’s a plus).
- Proven experience in B2B marketing analytics, marketing operations, or business analysis.
- Strong skills in data visualization tools (Power BI or google analytics).
- Proficiency in SQL coding, Excel and familiarity with CRM tools (Salesforce, Microsoft Dynamics) and marketing automation platforms (Eloqua, HubSpot, etc.).
- Strong analytical and problem-solving skills with the ability to distil data into actionable insights.
- Excellent communication skills, able to translate data for non-technical audiences.
- Detail-oriented, proactive, and comfortable managing multiple priorities.
Success in This Role Means:
- Marketing leaders have clear visibility into funnel performance at all times.
- Business planners receive timely and actionable insights to shape strategies and investments.
- Complex data is turned into meaningful, visual stories that drive better decision-making.
Spain : Sales and Services (ES11) / (70)
USA:
The pay range for this role is $104,800 to $158,250 USD annually with additional opportunities for pay in the form of bonus and/or equity (applies to United States of America candidates only). Pay varies by work location, job-related knowledge, skills, and experience.
Benefits:
HP offers a comprehensive benefits package for this position, including:
- Health insurance
- Dental insurance
- Vision insurance
- Long term/short term disability insurance
- Employee assistance program
- Versátil spending account
- Life insurance
- Generous time off policies, including;
- 4-12 weeks fully paid parental leave based on tenure
- 11 paid holidays
- Additional flexible paid vacation and sick leave (US benefits overview)
The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.
Job -
Marketing
Schedule -
Full time
Shift -
No shift premium (Spain)
Travel -
Relocation -
Equal Opportunity Employer (EEO) -
HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).
Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.
For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “Know Your Rights: Workplace Discrimination is Illegal