• Track key performance indicators (KPIs) such as website traffic, social media engagement, various channel contribution, lead generation, and conversion rates to benchmark and evaluate campaign effectiveness.
• Regular review and maintenance/optimization of key platforms, dashboards and reports - Power BI, Google Analytics, Google Tag Manager, etc.
• Develop and maintain data processes from multiple data sources
• Work with relational databases to ensure the validity of reported information.
• Troubleshoot and correct data quality issues
• Train the marketing organization on dashboard usage, supporting a data-driven mindset.
• Drive the regional implementation of projects in the global data & analytics roadmap
• Advise on suitable measurement strategies based on channel objectives - including but not limited to paid advertising, organic, paid search/social
• Identify ways in which to improve analytical procedure to increase productivity and efficiency
• Ensure alignment globally and a consistent measurement approach across all markets
• Presenting accurate data to stakeholders through clear, actionable reports, and visualizations on Power BI or other visualization tools
• Analyse data to identify trends, patterns, and insights that inform digital marketing strategies, optimize campaigns and improve ROI • A genuine passion for digital analytics
• Strong analytical and data manipulation skills, problem-solving mind-set
• Fluency in English. Excellent written and verbal communication skills
• +3 years of experience in marketing analytics and campaign measurement
• Extensive experience with Microsoft Excel, GA4, Google Big Query, GTM, Power BI, Google Looker Studio and SQL
• Data visualisation / dashboard development experience
• Deep understanding of web analytics including customer segmentation, attribution modelling, and path analysis
• The ability to analyse data from multiple online and offline sources and translate it into commercial actions
• Experience working in a multinational environment with multiple stakeholders, global and local teams is advantageous.
• The ability to communicate analytical insight to internal stakeholders at all levels of seniority
• Display a high level of initiative, be self-motivated and eager to learn
• Minimum of a Bachelor's degree required
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