Responsible for driving the implementation of marketing and business plans for the Transfusion Business Unit across Spain and Portugal, ensuring alignment between product strategy, commercial priorities, and customer needs.
The role combines core Product Management responsibilities with extended Business Unit ownership, including performance monitoring, cross-functional coordination, and execution of key initiatives to achieve revenue and margin targets.
Supports the commercial organization through value-based positioning, competitive insights, and market-driven initiatives, with a strong focus on customer needs and business impact.
Own and ensure execution of the Business Unit plan (Spain & Portugal), monitoring sales performance, revenue and margin evolution.
Performance tracking: track monthly KPIs (sales, tenders, activities, pipeline) to identify gaps vs plan and propose corrective actions.
Stay updated on the market needs and the competitor's analysis.
Provide the commercial network with the necessary arguments to adequately counter objections from competitors and customers based on value selling method.
Prepare product information necessary for each case, such as product registrations, technical data sheets, safety files, inserts, and anything else mandatory.
Participate in the preparation of the contests, writing the technical part. Keep all the data in the computer system (SAP) up to date to guarantee the reliability of the zGP.
Keep TEAMS database updated, as well as the Company's website.
Maintain a fluid relationship with the different KOL and support the commercial network in the visits that require it.
Train the different members of the commercial network (AM's, GA's, KAM's and SAS's).
Hold regular follow-up meetings and attend Distributor's trainings.
Networking/Key relationships
* SAS
* Compliance / Regulatory / Legal
o Specific training in Marketing
o Language: Spanish and English fluent, Portuguese desirable
He/She shows enthusiasm and passion for the products of its Business Line, spreading to the commercial network the desire to know better the products and solutions that we offer.
Great knowledge of the market and competition share this information with the commercial network to enhance communication between the different partners that the Company has with the Customer.
COMMUNICATION
He/She is organized, clearly distinguishing the priorities always, seeking efficiency without sacrificing quality. It has strategic vision and knowledge of the market that allows it to anticipate changes in the organization and / or product portfolio, facilitating that the Company is always in the best disposition to face the challenges of the market.