Overview
Do you want to lead high‑impact digital conversion strategies in a company that trusts you, supports your development, and gives you full ownership of your work? If you’re motivated by turning digital leads into customers through data‑driven journeys, smart funnel optimization, advanced automation and close collaboration with sales teams, this role as Lead Conversion Specialist will be an exciting step in your career. At Nationale‑Nederlanden, we are committed to helping people live with more security and peace of mind—and that starts with empowering our teams. This role will be key in boosting our digital conversion results and shaping how thousands of potential customers experience our brand from the very first interaction.
What We Offer You
Joining us means working in a Top Employer recognized as one of the best companies to work for in Spain, with a culture focused on trust, collaboration and real impact.
Here’s What You Can ExpectProfessional Growth
- Full ownership of the end‑to‑end conversion strategy for digital leads.
- Visibility with both local teams and international stakeholders.
- Opportunities to participate in transformation projects and apply innovative conversion methodologies.
- Autonomy, trust and support from your manager so you can focus on delivering high‑quality work.
Flexibility & Wellbeing
- Hybrid model in Madrid.
- Real flexible working hours/ 35 hours per week for this role.
- A collaborative team environment where you’ll always feel supported.
Benefits Package
- Life insurance & pension plan.
- Wellness programs and wellbeing initiatives.
- Versátil compensation options (transport, childcare, health, training).
- Meal & telework allowance.
- Free parking at the office.
Your Mission
Your purpose will be to increase the conversion rate of digital leads into customers, defining and executing strategies that directly influence sales and business growth. You will turn leads into clients through advanced conversion strategies focused on prioritization, acceleration, nurturing and personalized journeys.
Key Responsibilities
- Define, implement and optimize the end‑to‑end digital lead conversion strategy, increasing interview and sales conversion (CR).
- Design, refine and iterate nurturing and re‑engagement journeys using triggers, segmentation and customer insights.
- Identify bottlenecks in the funnel and propose targeted actions to drive both short‑ and mid‑term conversion.
- Collaborate with Salesforce Marketing Cloud teams (Journey Builder, Automation Studio, Data Extensions, decision splits).
- Work closely with call center teams, agents and commercial units to ensure every lead receives the right treatment based on its conversion probability.
- Propose A/B tests, landing page improvements, creative optimization and new prioritization mechanisms.
What Will Help You Succeed
To feel comfortable in this position, it will help if you bring:
Experience
- 5+ years in digital conversion, funnel optimization and high‑touch industries (insurance, banking, telco or retail).
- Proven background leading projects where conversion is a critical KPI.
- Experience in insurance or assisted‑sales is highly valued.
Technical Expertise
- Strong command of lead nurturing, funnel acceleration, segmentation and conversion optimization.
- Solid knowledge of Salesforce Marketing Cloud tools: Journey Builder, Automation Studio, segmentation, personalization, Data Extensions.
- Familiarity with Salesforce ecosystems (Sales Cloud, Lead Management).
- Analytical ability to interpret KPIs across the full funnel (valid leads, treated, policies).
- Knowledge of CRO, UX for conversion, A/B testing and landing page optimization.
- Experience using behavioral data to personalize journeys is a plus.
- English B2–C1, essential for working with international teams.
What Makes This Role Special
- You will have high visibility, autonomy and the trust needed to innovate.
- Your work directly impacts the business and revenue results.
- You’ll join a team known for its collaboration, great atmosphere and strong support network.
Ready to shape the future of digital conversion at Nationale‑Nederlanden? Apply now through our Careers Page — we’d love to meet you. In Nationale-Nederlanden we are committed with diversity. We are proud to be an inclusive organization and we offer equal opportunities.
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