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Senior marketing leader - learner growth & experience

Barcelona
Indefinido
Preply
Publicada el 10 septiembre
Descripción

Join to apply for the Senior Marketing Manager - Learner Growth & Experience role at Preply
3 days ago Be among the first 25 applicants
Join to apply for the Senior Marketing Manager - Learner Growth & Experience role at Preply
We power people's progress. At Preply, we’re dedicated to creating life-changing learning experiences. We help people discover the perfect tutor, craft personalized learning journeys, and stay motivated to grow. Our human-led, tech-enabled approach creates real impact, with over 90,000 tutors delivering more than 20 million lessons across 175+ countries. Each lesson sparks change and drives meaningful progress.
Meet the team! Reporting to the Chief of Brand, you’ll work closely with cross-functional marketing teams to execute integrated campaigns that drive growth aligned with brand objectives. As the Senior Manager for Learner Experience & Growth, you'll develop compelling, product-driven marketing strategies to position Preply as a leading global online tutoring platform.
What You’ll Be Doing Growth & Product Storytelling: Drive growth in learners, revenue, and GMV by understanding learner behaviors and communicating Preply’s value effectively.
Acquisition, Activation, Retention: Develop and implement multi-channel marketing strategies to optimize acquisition and retention, ensuring messaging highlights product value at every learner journey stage.
Brand Awareness: Enhance Preply’s global brand through partnerships and initiatives that strengthen recognition and foster meaningful connections with learners and tutors.
End-to-End Collaboration: Coordinate with Brand, Growth, Product, CRM, Content, Performance Marketing, SEO, and Influencer teams to ensure seamless implementation and alignment of marketing initiatives.
Performance Measurement & ROI: Monitor campaign performance, analyze ROI, and use insights to refine strategies, improve efficiency, and maximize impact.
What You Need To Succeed Minimum 7 years in growth marketing, preferably in a marketplace or high-growth environment.
Strong ability to craft engaging product narratives that resonate and motivate action.
Analytical, structured thinking with experience managing complex projects and measuring ROI.
Proven expertise in campaign strategy, execution, and optimization within B2C marketplaces or subscription models.
A customer-centric mindset focused on enhancing the learner experience and brand connection.
Proactive and adaptable approach to challenges in dynamic settings.
Passion for education, language learning, and technology-driven growth.
Why You’ll Love It At Preply Collaborative, diverse, and dynamic culture
Monthly lessons allowance on Preply.com
Learning & Development budget, including time off for growth
Competitive pay, equity, leave, and health benefits
Access to mental health support platforms
Relocation package to join our Barcelona Hub (if applicable)
Wellness benefits through Gympass across Spain
Opportunity to impact learners and tutors worldwide through language education
Our Principles Care to change the world
Focus on learners and empowering tutors
Continuous improvement and simplicity
Act with urgency
Discipline in execution
Deep investigation and insight
Growth mindset and embracing feedback
Raise standards and diversity
Open communication and collaboration
Diversity, Equity, and Inclusion Preply values a diverse and inclusive environment. We consider all applications regardless of race, religion, gender identity, sexual orientation, nationality, disability, age, or veteran status. We believe diverse perspectives foster success in our multicultural Ed-Tech community.
Additional Details Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing and Sales
Industries: Education Administration, E-Learning, IT Services & Consulting

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