Position Summary
Our client is a fast-scaling e-commerce brand that has rapidly become a market leader in the outdoor living space. Since launching in 2022, they’ve doubled revenue year over year and are now on pace for mid-8-figure sales by 2026—with nine figures in sight.
They’re looking for a Head of Growth to take full ownership of customer acquisition, lifecycle, and performance marketing. You’ll oversee a robust omnichannel growth engine, including DTC and B2B initiatives, and drive a well-funded media mix across Meta, Google, YouTube, and emerging channels. This is a high-impact leadership role for someone eager to lead, build, and scale.
Key Responsibilities
Growth Strategy & Ownership
* Define and execute an 18-month revenue roadmap with full P&L responsibility
* Set and manage OKRs, growth budgets, and margin targets
* Build real-time scenario plans to meet GMV and profitability goals
Acquisition & Media Buying
* Lead acquisition across Meta, Google / PMax, YouTube, CTV, podcasts, affiliates, and new channels
* Manage and scale a $500K+ monthly media budget while optimizing CAC and MER
* Run advanced analytics (MTA, MMM, geo-lift, incrementality) to guide spend decisions
Creative & Performance Content
* Oversee a data-informed creative system shipping 100–150 ad variations per quarter
* Ensure a balance of strong branding and high-performing creatives across formats
* Champion creative testing, innovation, and optimization
Lifecycle & Retention
* Build and optimize email / SMS programs to contribute ≥35% of total revenue
* Design post-purchase journeys, upsells, win-backs, and loyalty flows to grow LTV
Onsite Experience & CRO
* Own CRO roadmap including A / B testing across checkout, PDP, product discovery, and personalization
* Continuously improve the site experience to lift conversion and engagement
Gen-AI & Automation
* Leverage AI tools for creative generation, copywriting, bidding, segmentation, and reporting
* Automate repetitive tasks to allow teams to focus on strategy and bold moves
Team Leadership & Collaboration
* Recruit, develop, and manage a cross-functional growth team (5–10 FTEs) across media, lifecycle, creative, and analytics
* Translate data into action and push for continual experimentation and learning
* Collaborate closely with Product, CX, Finance, and Supply Chain to ensure alignment across demand and operations
You're a strong fit if you...
* Have 8–10+ years of experience in DTC / eCommerce growth, with at least 2 years in a Head or VP-level role
* Scaled a brand from ~€10M to €50–100M+ in revenue
* Are hands‑on with Meta and Google and have grown at least one channel from zero to seven-figure spend
* Have managed large‑scale budgets ($500K+ / month) and understand CAC, MER, and working capital dynamics
* Built successful lifecycle programs driving 30%+ of revenue
* Are fluent in attribution modelling (MTA, MMM) and data interpretation
* Have led remote, cross‑functional teams in a high‑performance environment
* Are comfortable operating autonomously and thrive in an sync, fast‑moving culture
* Use Gen-AI tools to enhance marketing workflows, creative output, and efficiency
What we offer
* Contract Type : B2B (freelance / contractor model)
* Competitive Compensation : €5K–€6K / month base salary (negotiable based on experience)
* Performance Bonus : 50% bonus paid quarterly, based on KPIs
* Remote Freedom : 100% remote role with async flexibility — work from anywhere
* High Autonomy : Clear goals, zero micromanagement, full ownership of your roadmap
* Dedicated Resources : Run with a robust media budget and access cutting‑edge tools
* Growth Playground : Opportunity to test, build, and scale across DTC + B2B + omni‑channel
* Top Talent Team : Work with senior operators, creatives, and strategists
* Vacation Flexibility : Time off is negotiable based on your local country’s standards
* Career‑Defining Role : Own growth in a hyper‑scaling company rewriting an entire category
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