Head of Direct Response Marketing - With Equity2 days ago Be among the first 25 applicantsPlease watch this Loom video for a detailed explanation of the role :
DISCLAIMER :
Who this is NOT forThis role isn’t for traditional corporate marketers or brand strategists with no direct response experience.It’s also not a fit for media buyers who only focus on ad execution without touching funnel strategy, offer creation, or creative direction.We’re looking for a full-stack direct response marketer — someone who’s built and scaled funnels(VSLs, advertorials, quiz funnels etc…NOT ugc) from scratch and can own performance end-to-end.Requirements :
Fluent in English (C1 level or above) — must be able to think and communicate like a native marketer40+ hours a week availabilityProven success scaling long-form funnels (VSLs, advertorials, quiz funnels, multi-step checkouts) in ecommerceDeep experience with paid acquisition strategy, including creative testing, funnel iteration, offer positioning, and conversion rate optimizationYou’ve owned entire funnels before — from ideation and offer structure to traffic, optimization, and back-end monetizationAbility to review and direct creative — especially video scripts, landing pages, hooks, and anglesMedium-level copywriting experience — you don’t need to be a pro writer, but you should be comfortable rewriting hooks, adjusting VSL scripts, or editing copy to improve clarity and performanceHighly analytical and comfortable making decisions based on CPA, CTR, AOV, ROAS and other performance metricsStrong leadership and project management skills — you know how to set priorities, manage people, and keep high-output workflows runningVery familiar with facebook adsThe Company :
LOOM :
At Nebroo, we are revolutionizing the hearing aid industry by combining world class products with cutting edge direct response marketing. In just a few months, we’ve grown into a multi 8-figure business — and we’re only getting started.While we’re known for our expertise in direct response marketing, we go far beyond just performance. We obsess over product quality. Our mission is to create the highest quality over-the-counter hearing aids on the market — products that genuinely improve the lives of millions suffering from hearing loss.Everything we do is shaped by our values :
TransparencyWe believe trust is built through honesty. That’s why we share information openly, give direct feedback, and keep our promises — internally and externally. No politics, no games, just clarity.Hard WorkAt Nebroo, we work long hours, move fast, and expect a lot from ourselves and each other. Not because we have to, but because we love what we do. We’re obsessed with building, improving, and pushing things forward every single day. This isn’t the place for people chasing comfort. It’s for people who love the grind, take pride in outworking everyone else, and get energy from going all in.We never settle for “good enough.” From our ad creatives to our customer experience to the engineering behind our products, we hold ourselves to the highest standards and aim to outperform the competition at every level.Job Description :
We’re looking for a Head of Direct Response Marketing to take full ownership of our performance marketing engine — from offer strategy to funnel builds to creative direction and paid media execution. If you’ve scaled high-performing VSL funnels, know how to turn data into action, and want to lead growth for a rapidly scaling ecommerce brand — this role is for you.This is not a “media buyer” job. It’s a full-stack direct response leadership role — perfect for someone who knows how to build, scale, and optimize offers that convert. You’ll work closely with our copywriter, devs, and creative team — but ultimately, you’ll own the numbers.What You’ll Be In Charge OfDeveloping and owning the testing roadmap across all paid platforms (Facebook, YouTube, Taboola, etc.)Leading funnel strategy and execution — from idea to launch (including pre-landers, VSLs, checkout flows, upsells)Collaborating with our copywriter to shape offer angles, hooks, and creative directionReviewing all major creatives (VSLs, ads, landers) before launch — giving high-level feedback and final approvalsOptimizing conversion rates, AOV, and CPA across full funnels using both quantitative data and qualitative insightsRunning competitor research and funnel teardowns to inform strategyCoordinating with devs, video editors, and designers to bring funnel assets to lifeIdentifying bottlenecks, scaling opportunities, and next-level growth levers on an ongoing basisReporting directly to the founder / CMO and working as the strategic driver behind growthCompensation & Equity :
Compensation is open and will be based on your experience, skillset, and the value you bring to the table. We’re not looking for average — we’re looking for proven operators who can own and scale real performance.For the right person, we’re also open to discussing equity after a few months of working together. If you prove you're a true growth driver — someone who can take full ownership and push the business forward — you’ll be rewarded fairly and long-term.We believe in building high-trust, high-performance teams — and that includes compensating fairly for impact.Seniority levelSeniority level DirectorEmployment typeEmployment type Full-timeJob functionJob function Marketing and SalesReferrals increase your chances of interviewing at Nebroo by 2xHead of Marketing Growth - Fintech (Remote) Director of Partner Marketing (Remote - Europe) Head Of Talent Managers (Influencer Marketing) Head of Product Marketing (Remote - Europe) Director, EMEA Channel and Field Marketing Head Of Talent Managers (Influencer Marketing)Elche, Valencian Community, Spain 1 month agoHead Of Talent Managers (Influencer Marketing)Valladolid, Castilla and Leon, Spain 1 month agoHead Of Talent Managers (Influencer Marketing) Head Of Talent Managers (Influencer Marketing)Valderredible, Cantabria, Spain 1 month agoHead Of Talent Managers (Influencer Marketing) Head Of Talent Managers (Influencer Marketing)Alicante, Valencian Community, Spain 1 month agoHead Of Talent Managers (Influencer Marketing) Head Of Talent Managers (Influencer Marketing) Director of Content Strategy & SEO (Remote, Europe)We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.J-18808-Ljbffr
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