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Global growth & innovation marketing manager (madrid)

Madrid
Diversey
Responsable marketing
Publicada el 30 octubre
Descripción

ABOUT DIVERSEY

Diversey’s mission is to protect and care for people through leading hygiene, infection prevention, and cleaning solutions. We develop and deliver innovative products, services, and technologies that save lives and protect our environment. Over the course of 99 years, the Diversey brand has become synonymous with product quality, service, and innovation.

Our fully integrated suite of solutions combines patented chemicals, dosing and dispensing equipment, cleaning machines, services, and digital analysis. We are a trusted partner serving more than 85,000 customers in over 80 countries with a network of approximately 8,500 employees globally.

We are the leading global pure play provider to the cleaning and hygiene industry for the institutional and food and beverage markets. We provide customers peace of mind by helping maintain their brand integrity so they can focus on growing their business. Through end-to-end repeatable services, we deliver the highest standards across customer locations to achieve improved operational efficiency and environmental sustainability.

In this Role you will be reporting to the General Strategic Marketing Director in the Growth & Innovation team of the Strategic Office, you will be responsible for

Strategy creation- Develops roadmaps for our key innovation growth categories and plays a key role in scouting for technologies, together with R&D;’s Growth and Innovation team- Gathers learnings from previous innovation deployment and integrates them into the strategy, as well as within the innovation process- Gathers market and customer insight- Creates content & communication strategies (innovations)- Supports the definition of the innovation focus areas- Supports the definition of the innovation initiatives within each of the innovation focus areas, as well as define their objectives and timelines

Disruptive innovation- Leads disruptive innovation projects from idea generation to entry in innovation funnel until launch and roll-out- Gathers market and customer insight- Build marketing launch packs including defining a global activation playbook- Stakeholder management, frequent communication with regions & GSA- Runs communication campaigns in collaboration with Marketing Communications

Technology scouting- Coordinates the evaluation of technology scouting ideas from R&D; with regions & global accounts and vice versa- Scouts for potential technology valuable for our business- Quantifies the value delivered via innovations across sectors’ VPs- Leverages innovations’ presence across regional & sectorial events- Supports the development of our “Super Calculator” (one tool capable of measuring operational efficiency KPIs for all portfolios & all sectors, comparing a current customer solution with a future solution)- Builds the value proposition for our focus sectors- Supports the regions and global strategic accounts in the activation of the value proposition- Sets & communicates KPIs to key stakeholders

Measurements and KPIs- Key financials are top line, gross profit and EBITDA- Incremental profitable growth per innovation- Vitality index increase- Incremental profitable growth per focus portfolio and focus sector- Delivery of key initiatives and projects according to project plans

PROFILE- Minimum 5, ideally 10 years marketing experience, with strong quantitative and qualitative results- Ideally 3 to 5 years innovation/product development/marketing function experience at regional or global level, desirable previous experience at country level- Masters degree level education, a plus if in relevant discipline (marketing, business, economics, engineering, chemist)- Experience in a multinational environment, ideally combination of B2B and B2B2C/B2C- Ideally experience with managing innovation globally or across geographies- Experience with creating strategies- Strong collaborator and comfortable with interaction across multiple organizational levels- English at fluent/high level + one of the major languages as a plus- Track record of leading/driving innovation programs successfully, combining vision and entrepreneurial drive to create, drive and deliver progress and growth- Creative thinking- Analytical skills and structured way of working- Highly customer focused (both internal and external) and ideally a good understanding of the sector / industry- Excellent communication skills- Willingness to travel worldwide

With us, you get off to a clean start!

LI-SK1
- All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status._

As an equal employment opportunity employer, Diversey provides reasonable accommodations to qualified individuals with disabilities to enable them to be considered for any position to be filled unless the accommodation would pose an undue hardship. Should you require a reasonable accommod

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