- Work together with partners and their Channel Sales Managers, Channel Marketeers, Sales Development Representative and be the subject matter expert of the Partner Demand Center (PDC) tool and available campaigns and agency marketplace services
- Work hand-in-hand with defined partners, the role will be responsible for planning, building, executing and follow up/reporting, on demand generating marketing activities, campaigns and programs, our marketing automation platform
- Develop and lead partners to buy into the overall agenda
- Develop and overseeing the marketing plan for identified channel partners
- Implement and Create partner-ready top-middle-bottom of funnel demand creation programs, designed to drive new opportunities into the pipeline, leveraging the PDC marketing automation platform
- Proactively present and position available campaigns to identified partners
- Train and enable partners in how to use and execute campaigns, to ensure the channel partners have necessary knowledge to execute, sell-through and drive success, leveraging PDC
- Monitor performance of marketing activities to maximize ROI of executed campaigns and activities to learn, adjust and make recommendations for future improvements - from plan to opportunities based on deal registrations
- Provide feedback to the Global Channel Marketing team on new tactics, programs and campaigns partners are interested in
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