Accenture Song is where experiences are designed to improve people’s lives. We reimagine industries, products and services. If you believe our clients will only gain relevance through technology and digitalisation, your place is with us.
Are you passionate about B2B marketing and building strategic partnerships across the technology sector? We are seeking a Partner Marketing Manager to lead co-marketing initiatives with our most important global partners in EMEA.
Key Responsibilities:
1. Develop and execute integrated marketing plans with strategic partners to drive joint business growth.
2. Lead co-branded campaigns, product launches, digital content, and demand generation programs.
3. Manage Market Development Funds (MDF): planning, allocation, and ROI tracking.
4. Build strong relationships with partner stakeholders and act as a trusted advisor.
5. Define KPIs and provide data-driven reporting and insights.
6. Support joint participation in industry events, webinars, and partner summits.
7. Collaborate on partner-facing assets for solution positioning and sales enablement.
Requirements:
8. Experience in channel or partner marketing within B2B, technology, or high-tech industries in EMEA.
9. Proven track record managing marketing programs for large, complex global organisations.
10. Strong understanding of marketing budgets, MDF/co-op funding, GTM strategy, campaign execution, and ROI measurement.
11. Ability to build executive-level relationships with OEMs, ISVs, distributors, or systems integrators.
12. Proficiency in marketing automation, CRM platforms, and analytics tools.
13. Consulting or agency experience is a plus.
14. English and GERMAN bilingual level is mandatory.
Key Competencies:
15. Strategic thinking and analytical mindset.
16. Stakeholder management and consultative approach.
17. Operational excellence and strong communication skills.
18. Self-starter who thrives in a fast-paced, dynamic environment.
Ideal Backgrounds:
19. Previous experience as Partner Marketing Manager, Channel Marketing Leader, or Alliances Marketer at technology brands (Intel, AMD, Dell, Cisco, Microsoft, AWS, Google, Oracle, etc.).
20. Senior business and relationship lead from consulting or marketing agencies delivering strategic B2B marketing services.
At Accenture, recognised as a Great Place To Work®, we embrace a hybrid work model that allows us to stay connected with our teams and clients through technology and our facilities. This connection supports our culture of inclusion and diversity, making us, according to Refinitiv, the most diverse company in the world.
Additionally, we offer benefits such as:
21. Health, life and accident insurance
22. Medical services and wellness programmes
23. Flexible compensation and share purchase plans
24. Flexibility programmes (working hours, time off, holidays...)
25. Personalised training paths
26. Sustainability programmes and Accenture Foundation initiate ves
27. Employee diversity networks
28. Other benefits: Bankinter office with special conditions and profit sharing
About Accenture
We work with one shared purpose: to deliver on the promise of technology and human ingenuity. Every day, more than 775,000 of us help our stakeholders continuously reinvent. Together, we drive positive change and deliver value to our clients, partners, shareholders, communities, and each other.We believe that delivering value requires innovation, and innovation thrives in an inclusive and diverse environment. We actively foster a workplace free from bias, where everyone feels a sense of belonging and is respected and empowered to do their best work.At Accenture, we see well-being holistically, supporting our people’s physical, mental, and financial health. We also provide opportunities to keep skills relevant through certifications, learning, and diverse work experiences. We’re proud to be consistently recognized as one of the World’s Best Workplaces™.Join Accenture to work at the heart of change.
Visit us atwww.accenture.com
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