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Director, digital channels - paid and owned

Pleo
Publicada el Publicado hace 10 hr horas
Descripción

Messy spend management is tricky business. And tedious processes are a lose-lose situation for all involved, not just finance. We build spend solutions that make managing money seamless, empowering, and surprisingly effective for finance teams and employees alike—with a vision to help all businesses 'go beyond'.About The Role We're looking for a Director of Digital Channels to own and scale Pleo's growth marketing engine to drive efficient customer acquisition, activation, retention and expansion across Pleo's markets through paid and owned channels. This is a senior leadership role with accountability for paid acquisition, organic growth (SEO/AEO), owned channels and full-funnel performance optimisation. You'll work in close partnership with Website, Brand, PMM, Sales, RevOps, PLG, Product and other teams. You will lead an existing team of specialists within the Performance and Organic channels. Collaborate with Product and Web teams to scale marketing site performance, driving high-quality lead generation while maintaining an optimal balance between conversion rates and acquisition costsOptimise the Full Funnel: Set channel strategy, run experiments, allocate budget based on marginal returns, and ensure acquisition and lifecycle work as one systemPartner with Brand, PMM, Sales, RevOps, and Product to coordinate launches, improve pipeline quality, and drive revenue impactIdentify innovations and grow new channel opportunities e.g. affiliate MarketingBuild the Team: Lead and develop senior marketers, set high standards for execution, and create scalable ways of working10+ years in growth or performance marketing roles, ideally in B2B SaaS or fintech~ Experience leading senior teams and influencing cross-functional partners~ You are a commercial leader who wants direct accountability for a significant portion of the company's budgetYou are strictly a brand marketer and prefer not to be held accountable for CAC, LTV or pipeline targetsLead the delivery of a data driven growth strategy that defines clear roles and metrics across acquisition and lifecycleEstablish a high performance culture within your team, setting clear KPIs and optimisation cadencesLunch is on us for your work days - enjoy catered meals or receive a lunch allowance based on your local office~ We offer 25 days of holiday + your public holidays~ ️ Option to purchase 5 additional days of holiday through a salary sacrifice~

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