Market Strategy & Commercial Impact Design and lead a pan-European marketing roadmap aligned with business growth priorities. Shape market positioning and narrative in collaboration with senior leadership, ensuring relevance for hospitality decision-makers. Convert corporate objectives into clear marketing initiatives, targets, and performance metrics. Build and optimize lead generation programs across digital channels, targeted accounts, partnerships, events, and content. Work closely with revenue and customer teams to improve funnel performance and customer acquisition efficiency. Brand Development & Visibility Establish a coherent and differentiated brand presence across European markets. Lead and support a multidisciplinary marketing team, clarifying responsibilities and priorities. Contribution of marketing to overall pipeline and revenue generation. Increased brand recognition and visibility within target markets. Higher engagement, adoption, and retention driven by lifecycle marketing initiatives. Operational efficiency of the marketing function, including speed of execution and ROI measurement. Scaling demand generation across multiple regions while maintaining relevance and quality. Creating a unified brand experience in culturally diverse markets. Aligning marketing closely with sales, product, and customer-facing teams. Establishing reliable performance measurement in a growing and evolving tech environment. Extensive experience (10+ years) in senior marketing roles within B2B software or technology companies. Proven leadership skills with the ability to influence at executive level. Strong analytical mindset with hands-on use of CRM and marketing automation platforms (including HubSpot and Microsoft Dynamics). Professional fluency in English;