Crystalia Glass LLC is a U.S.-based manufacturer and provider of premium glass solutions, specializing in custom glass partitions for residential, commercial, and institutional projects. We operate a full-cycle model — from design and manufacturing to sales, delivery, and installation — with production facilities in the United States and Europe.
The U.S. market is our core focus. Crystalia Glass is a stable, scaling business, serving B2C, B2B, and B2G clients across multiple states. We combine strong product quality, competitive pricing, high service standards, and operational efficiency to set a benchmark within our industry.
We are strengthening our commercial function and are looking for a Head of Sales to take full ownership of sales execution, team performance, and revenue growth in a high-volume, inbound-driven environment.
This is a hands-on leadership role requiring strong operational involvement. The Head of Sales will own sales performance end-to-end, including CRM operations, inbound lead management, call quality, analytics, and team development.
Responsibilities
* Own and optimise CRM and sales operations, including pipeline structure, lead lifecycle, data hygiene, SLAs, and inbound workflows.
* Enforce strong CRM discipline across the sales team through training, audits, and corrective actions.
* Drive performance through structured reporting and dashboards, continuously identifying and improving funnel efficiency.
* Lead and develop the sale team - Provide ongoing coaching and mentoring to team members, conducting regular performance reviews and setting goals to ensure they achieve and exceed their targets.
* Participate in the recruitment and training of new team members, ensuring they are aligned with company values and priorities.
* Manage a high-volume inbound lead flow, ensuring fast response times, high-quality lead handling, and balanced workload across Sales Reps.
* Continuously optimise lead distribution to maximise efficiency, conversion, and team performance.
Call Quality & Communication Standards
* Own call quality and communication standards, with calls as the primary channel for US-based clients.
* Regularly review calls, coach on objection handling and structure, analyse deal losses, and develop supporting channels such as SMS and email.
Performance & Analytics
* Lead the sales function through data and metrics, including conversion rate, close rate, average deal value, speed to lead, and revenue per rep.
* Design and execute data-backed initiatives to improve conversion and overall sales performance.
Proactivity & Continuous Improvement
* Proactively identify and solve problems, taking full ownership even with limited resources.
* Continuously initiate improvements across sales processes, marketing collaboration, tools, and customer engagement with a focus on measurable business impact.
Requirements
* Deep, hands-on CRM expertise (daily use, reporting, pipeline management, hygiene control).
* Experience leading inbound sales teams (B2C/B2B).
* Proven management of 5–10 Sales Representatives.
* Intensive in-house team development and coaching.
* Strong ability to train teams in KPI-driven CRM usage.
* Experience in high-volume, call-based sales environments.
* Strong analytical skills and data-driven decision-making.
* Ability to assess and improve negotiation performance.
* High involvement in day-to-day sales operations.
Nice to Have
* Track record of increasing B2C/B2B conversion rates.
* Experience with AI tools and structured sales playbooks.
* Cross-functional collaboration experience.
* Sales process and pipeline improvement expertise.
* B2B contract.
* Pay: Fixed Salary and bonuses on goals performed.
* Joining a highly professional and dynamic team.
* Exciting experience working with prestigious clients in the US market.
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