Global Spanish company within wellness/hospitality/luxury sector.
Reporting to the Global Brand & Marketing Director, the successful candidate will have the following responsibilities:
* Establishing a content calendar to create short and long-term content campaigns for different digital channels
* Creating engaging content to develop content that meets company objectives and brand standards
* Devising various content strategies that work for specific audiences with an aim to reach clear goals such as a set number of site visitors
* Ensuring unity throughout content by promoting a consistent brand voice and identity that aligns with social media profiles
* Monitoring and researching competitors and other institutions on the industry to find trends, interesting data, gaps in keywords or content to cover
* Tracking and measuring the performance of digital content with the use of digital tools that measure key performance indicators and metrics
* Developing marketing strategies for digital content, creating email campaigns and social media posts
* Writing blog posts, ebooks, articles, or other materials that are relevant to the company's products or services
* Creating presentations to communicate new marketing strategies to other members of the team
* Editing text and images to ensure they follow with the company's brand guidelines
* Creating infographics to illustrate complex concepts in simple ways
* Evaluating new technologies and suggesting ways to incorporate them into existing strategies
* Creating and updating the website to attract customers to the company's products or services
* Conducting research on topics related to the company's products or services to create content for blogs, websites, and other marketing materials
* Researching and analyzing industry trends to identify new opportunities for the company to capitalize on
The ideal candidate should have:
* At least 5 years of experience in social media
* Fluency in English is a must
Benefits include:
* 10% of bonus
* 1 day home office
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