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Deputy head of marketing

Santander (39080)
4finance Spain
Publicada el 13 abril
Descripción

4finance Group is one of Europe's largest digital consumer lenders.For more than 15 years we have been providing fast and convenient financial solutions in a digital world.Leveraging automation and data-driven insights, 4finance provides convenient products in a responsible way. We offer various types of loans, designed to meet our customers' needs.At 4finance, we have an entrepreneurial mindset, strive for excellence, yet keep things simple. Our business is driven by leading edge technology and our talented people - the most important ingredient of our success. 4finance has created a supportive, rewarding and empowering environment, where employees can grow their talent. We are proud to have a global network of leading experts, who are driven by passion to deliver.We love what we do!Join our team! We are looking for a Deputy Head of Marketing in Albasanz Office!Location: Madrid, SpainRole overviewWe are looking for a Deputy Head of Marketing to support the Group Head of Marketing in leading global marketing strategy and execution across multiple markets. This role combines strategic leadership, cross-market coordination, and partnership development. The ideal candidate will be a strong communicator and negotiator who can build partnerships, align stakeholders, and drive marketing initiatives that support business growth. The position is based in Madrid, and requires fluency in both English and Spanish.Key Responsibilities

Strategic Marketing LeadershipSupport the Group Head of Marketing in defining and executing the global marketing strategyCoordinate marketing initiatives across multiple international marketsTranslate business objectives into scalable marketing initiativesDrive alignment between marketing, product, data, and commercial teams Partnerships & Business Development

Identify and build strategic partnerships with affiliates, platforms, fintech ecosystems, and media partnersNegotiate commercial marketing agreements and collaboration modelsDevelop co-marketing initiatives with external partnersExpand marketing channels through partnerships Performance Marketing Oversight

Supervise and optimize performance marketing channels including paid media, affiliates, SEO/SEM, and app marketingEnsure efficient customer acquisition strategies and CAC optimizationCollaborate with analytics teams to improve marketing attribution and ROI Brand & Communication

Support global brand strategy and positioningOversee brand consistency across markets and channelsCoordinate with PR and communications teams on brand visibility initiatives Marketing Operations & Team Leadership

Help manage and mentor international marketing teamsImplement scalable marketing processes and frameworksSupport marketing budget planning and resource allocationDrive cross-department collaboration Data & Growth

Work closely with BI and product teams to leverage data for marketing optimizationIdentify growth opportunities through experimentation and testingBuild frameworks for marketing performance tracking RequirementsMandatory

Fluent English and SpanishBased in Madrid or willing to relocate5+ years of experience in marketing, growth, or commercial rolesExperience working in international companies or multi-market environmentsProven ability to build strategic partnerships and negotiate agreementsStrong stakeholder management and communication skills Nice to Have

Experience in fintech, lending, banking, or digital financeBackground in performance and growth marketingExperience managing large marketing budgetsExperience with affiliate marketing ecosystemsExperience with data-driven marketing and attribution modelsExperience leading cross-functional teamsExperience scaling marketing in high-growth tech companiesExperience with mobile app marketing Key Soft Skills

Exceptional communication and negotiation skillsStrong relationship-building abilityStrategic thinking with a hands-on execution mindsetAbility to operate in fast-paced, international environmentsStrong leadership and team influenceHigh level of ownership and accountability We are offering

Permanent contract at a well-established and constantly evolving fintech company.Involvement in challenging projects where your contributions will have a tangible impactA supportive and collaborative team environment with great colleaguesFlexible compensation plan: restaurant, transportation.Private health insurance and life insurance.

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