CRM Specialist - Spain Marketing Team
We're looking for a CRM Specialist to join our Spain Marketing Team and help drive our next wave of growth.
This role will be pivotal in planning, coordinating, and optimizing CRM campaign performance, ensuring seamless alignment between strategy and execution, and fostering a data-driven decision-making culture.
Your Mission
As a CRM Specialist, you will drive operational and strategic excellence across all customer relationship initiatives, collaborating cross-functionally to enhance performance, streamline operations, and elevate customer engagement.
Key Responsibilities
1. Planning & Forecasting
* Lead monthly forecasting for upper-funnel CRM performance, supporting strategic prioritization and resource allocation.
* Define goals, milestones, and KPIs for each campaign, ensuring a cohesive framework for success measurement and tracking.
* Collaborate closely with Retail Excellence and Marketing teams to optimize campaign planning and execution, contributing to key business objectives (UC, BA Rate, Show Rate).
2. Campaign Operations
* Develop and manage a comprehensive campaign calendar, integrating all channel activities and coordinating across CRM, Call Center, and external partners.
* Identify opportunities to streamline operations, applying project management best practices to enhance efficiency and accuracy.
* Support the implementation of new communication channels (e.g., WhatsApp) in collaboration with the Corporate team.
* Work with the CRM team to manage Store and Call Center tickets, driving structural solutions that enhance campaign execution and resolve operational bottlenecks.
3. Reporting & Performance Monitoring
* Standardize reporting and goal-setting processes to ensure transparency and consistent monitoring of key performance indicators (e.g., Call Center Campaign KPIs, Show Rate, Contact Pressure).
* Monitor and optimize the effectiveness of automated CRM workflows, ensuring continuous improvement and performance optimization.
* Lead cross-functional alignment meetings to share campaign updates, gather feedback, and refine strategies based on actionable data insights.
4. Data Quality & Governance
* Ensure data accuracy and consistency within Adobe systems by working closely with IT teams and data owners.
* Collaborate with CRM and Corporate teams to propose and implement new Adobe KPIs to strengthen campaign tracking and performance evaluation.
You're a Great Fit If You Have
* Bachelor's degree in Marketing, Communication, Business Administration, or a related field.
* 2-3 years of experience in CRM, Marketing Automation, or Campaign Management roles, preferably within multinational or retail environments.
* Strong understanding of CRM processes, segmentation, reporting, and customer journey optimization.
* Analytical and results-oriented mindset with excellent stakeholder management skills.
* Proactive and collaborative attitude, with a continuous improvement mindset.
* Fluent in English (written and spoken).