ASBIS is looking for a Business Development Manager to drive growth, portfolio development, and channel expansion for the Integrated Audio Systems portfolio across the EMEA region.
The role will focus on developing and expanding the integrated AV portfolio across 30 countries in the EMEA region, working with premium brands within the Custom Installation (CI) and Smart Home solutions space. The successful candidate will play a key role in developing regional go-to-market strategies, strengthening distributor and partner relationships, driving sales growth, and supporting profitable portfolio expansion across the region.
Key Responsibilities
• Own and drive the commercial performance of the integrated AV products portfolio across 30 EMEA countries
• Develop and implement regional business development and go-to-market strategies aligned with company objectives
• Identify growth opportunities, market trends, and portfolio gaps to optimize product positioning and sales performance
• Work closely with regional sales teams, distributors, and country managers to accelerate revenue growth and pipeline generation
• Lead pricing, promotions, product lifecycle management, and profitability initiatives
• Build and maintain strong relationships with strategic partners, integrators, distributors, and key customers
• Coordinate product launches, sales enablement activities, and partner training programs across the region
• Support strategic and complex deals through consultative and solution-based selling
• Monitor portfolio performance using KPIs, sales metrics, forecasting, and market analysis
• Act as the central point of contact for portfolio-related initiatives, ensuring alignment between global strategy and local execution
• Coordinate closely with sales, marketing, product management, logistics, and supply chain teams to support business growth
Requirements
• Minimum 5 years of experience in Business Development, Channel Sales, or Portfolio Management within the Audio-Visual (AV) industry
• Mandatory experience within Custom Installation (CI), Smart Home, Integrated AV, or premium audio solutions environments
• Strong understanding of architectural audio, distributed audio systems, home cinema solutions, amplifiers, DSP, and smart home ecosystems
• Experience working with AV integrators, distributors, installers, and channel partners across multiple countries or regions
• Background working with brands such as Sonance, KEF, Monitor Audio, Bowers & Wilkins, Control4, Crestron, Lutron, Savant, Trinnov, NAD, or similar is highly preferred
• Strong commercial negotiation, partner management, and consultative selling skills
• Experience managing regional sales targets, forecasting, pricing, and portfolio development initiatives
• Strong analytical mindset with market awareness and business acumen
• Ability to work independently, manage multiple priorities, and drive results in a fast-paced international environment
• Professional English language skills are mandatory
We offer:
* Opportunity to work for a financially strong, fast-growing multinational company
* Constant interaction with global teams of professionals
* International career opportunities
* Access to continuous professional development: training, certification programs, events, and team buildings
* Attractive remuneration package
* Life events' gifts, corporate presents, and awards, years of service bonuses
* Special prices for the Company products
ASBIS Group is a leading IT company specializing in value-added distribution and development of IT, IoT, and Robotic products, solutions, and services to the markets of Europe, the Middle East, and Africa.
In over 30 years of operations, ASBIS has grown into an international group, headquartered in Cyprus, with subsidiaries in 34 countries across EMEA, and nearly 3,000 employees.
We are proud of being one of the certified companies by Great Place to Work, the global authority on workplace culture, as we believe that our true asset is people. ASBIS invests a lot to create a workplace where every employee has a place for professional growth, and appropriate support to unlock their potential and build a future with the Company.
Whatever your area of expertise and specialization, you will find a range of career opportunities at ASBIS. Apply now.
By responding to the vacancy, you consent to the processing of your personal data indicated in your CV. For more, please visit https://www.asbis.com/gdpr-candidate-privacy-policy