PFrom Iwantic, we are currently looking for a bDemand Generation CRM Specialist /b for an international end-client within the SaaS sector, currently in an expansion phase and strongly focused on B2B growth. /ppbr/ppThe selected candidate will play a key role in driving commercial opportunities and optimizing lead acquisition and management processes, working closely with the sales team in a highly results-driven SaaS environment. /ppbr/ppbResponsibilities /b /pulliDevelop and execute demand generation initiatives in B2B environments, with a primary focus on outbound strategies. /liliBuild and maintain qualified prospect databases, ensuring proper segmentation, data accuracy, and ongoing updates. /liliManage the CRM and its automation workflows, guaranteeing accurate lead tracking, campaign attribution, and performance visibility. /liliCollaborate with the sales team to improve conversion rates and opportunity follow-up processes. /liliCoordinate external digital marketing providers (SEO and SEM), monitoring performance and ensuring alignment with lead acquisition objectives. /liliAnalyze performance metrics and continuously propose improvements to campaigns, processes, and tools. /li /ulpbr/ppbRequirements /b /pulliUniversity degree in Marketing, Business Administration, Communications, or a related field. /lili2 to 5 years of experience in demand generation or B2B marketing, preferably within SaaS environments. /liliHands-on experience working with CRM platforms and marketing automation tools. /liliStrong analytical skills with a clear results- and metrics-driven mindset. /liliExperience collaborating with external digital marketing agencies or vendors. /liliFluent or near-native level of English (mandatory). /liliAutonomous, well-organized profile with a hands-on and proactive approach. /li /ulpbr/ppbWhat We Offer /b /pulliPermanent contract directly with the end client. /liliOpportunity to join a growing international technology company. /liliHigh level of autonomy and ownership over a strategic business growth area. /liliDynamic, performance-driven environment with real opportunities for professional development. /li /ul