We're seeking a Senior User Acquisition (Mobile Apps) who excels at driving success and profitability in the mobile app space. This role blends technical expertise with leadership in major projects while also encompassing functional management responsibilities. We're in search of an exceptional communicator and collaborator who thrives on close collaboration with our mobile app developers, UX/UI designers, data analysts, and business leaders to achieve remarkable results.
Up for the challenge? Read more! 👇
WHO WE ARE
Carrots Lab, a forward-thinking Barcelona-based startup, is redefining the world of mobile app marketing. Unlike traditional agencies, we don't just create apps for others; we develop and monetize our own mobile applications. Our teams are committed to the end-to-end process, from ideation to revenue generation. If you're ready to shape the future with us, we want you on our team!
WHAT YOU’LL BE DOING
Strategy and Campaign Management:
* Ideate, create, and manage app marketing campaigns on different paid social channels.
* Optimize and scale international app marketing campaigns to achieve our clients' business goals, focusing on Cost Per Acquisition (CPA) and Return on Ad Spend (ROAS).
* Utilize our automated Tableau reporting to present your results effectively.
* Audit your team’s campaigns and identify areas for improvement.
Data Analysis and Insights:
* Identify correlations between key performance metrics and draw conclusions to enhance user acquisition strategies.
* Work with CSV files and large Excel reports to analyze campaign data thoroughly wherever needed.
* Brief our analysts to create or improve new dashboards for you, your team, and clients.
Creative Briefing and Collaboration:
* Enable your team but also be able to precisely brief the creative team on the required banners or videos for each channel and campaign.
* Stay updated on the latest developments and best practices on Meta, Google, Tiktok, and other platforms.
Automation and Innovation:
* Leverage automation features on digital marketing channels to improve campaign efficiency and effectiveness.
* Stay at the forefront of digital advertising by testing and delivering reports on the latest ad products, including alpha and beta tests.
* Identify bottlenecks and improve processes.
Team Leadership and Growth:
* Lead a team of app marketers, guiding them to achieve exceptional results.
* Motivate and inspire team members to learn and grow their skill sets.
* Reward your team based on performance.
* Collaborate with the Management team to win new clients and deliver outstanding results.
* Represent Admiral Media at conferences, webinars, podcasts, and other content pieces to enhance our positioning as a leading agency.
WHAT YOU HAVE
Experience and Technical Skills:
* Minimum 3 years of experience in app marketing in a leadership role.
* Deep understanding of the latest developments in app tracking
* Proficiency in Excel and advanced data analysis techniques.
* Strong experience with performance marketing metrics, including CPM, CPA, and ROAS.
Industry and Advertising Knowledge:
* Familiarity with various social media platforms, including Meta, Snap, TikTok, and others.
* Familiarity with paid search platforms, including ASA, Google, Bing, and others.
* Fluent in English, with excellent written and verbal communication skills.
* Strong presentation skills.
Attitude and Soft Skills:
* Highly analytical, detail-oriented, and able to deliver accurate and structured work.
* A passion for numbers and data-driven decision-making.
* A proactive attitude with a commitment to delivering exceptional results for clients.
* Strong motivation to continually learn and stay updated with industry trends.
* A natural skill to own the processes you participate in to improve them.
NICE TO HAVE
* Experience managing a team.
* Ability to handle difficult situations with your team.
* Excellent time management skills.
* Ability to recognize potential and allocate the best work to unlock and enhance it.
* Enjoy giving and receiving precise and detailed feedback.
WHO YOU ARE
We value not just your skills, but also your personality and work ethic. We're looking for individuals who embody:
* Passion for Mobile Apps: Genuine excitement for the mobile app ecosystem, particularly non-gaming apps.
* Strong Interpersonal Skills: Ability to connect effectively with team members, stakeholders, and users.
* Adaptability and Quick Learning: Thriving in a dynamic environment and quick adaptability.
* Energy and Perseverance: Determination to overcome challenges and achieve impeccable results.
* Results-Driven: A commitment to excellence and a strong desire to achieve results.
WHAT WE OFFER
* Very competitive monthly compensation
* Flexible working hours
* Immediate start
* 25 days annual leave
* 1 month of work from anywhere (work from another location/country, out of Spain)
* Private offices at Norrsken House Barcelona.
* Membership at Norrsken Club.
* Option to require private parking at the W Barcelona Hotel for personal and professional use 24/7.
* Option to require Gym with high-end equipment, personal fitness instructors, classes, and more
* Tailored career plan with performance reviews and salary calibrations every 6 months.
Carrots Lab is an equal opportunity employer that celebrates diversity. All applicants will be considered for employment regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, disability, gender, and gender identity or expression.