Job Title: Global Email Marketing Strategist
VistaPrint seeks a seasoned marketing leader to oversee our email program in German and Dutch markets, collaborating with cross-functional teams to drive customer engagement, incentivize purchases, and boost long-term customer value.
Responsibilities:
* Develop and execute Germany and Dutch email marketing plans to meet business objectives and exceed financial expectations.
* Manage and closely monitor key performance indicators (KPIs) to inform campaign strategy and optimize results.
* Partner with creative and Go-to-Market teams to influence concept strategies and ensure email campaigns align with channel best practices.
* Design, run, and analyze A/B and multivariate tests to drive continuous improvement.
* Collaborate with global team members to elevate marketing plans and ensure campaigns meet objectives.
Requirements:
* 3+ years of experience in strategic channel marketing with a proven track record of delivering high-performing campaign strategies and results.
* Strategic leader with exceptional communication skills and executive presence.
* Results-oriented thinker with attention to detail and ability to adapt to changing circumstances.
* Ability to analyze data sets and trends to inform strategy and drive business decisions.
* Bachelor's degree in marketing, business, economics, or related field.
About Us:
VistaPrint is the design and marketing partner to millions of small businesses worldwide. We're an inclusive community that values diversity, equity, and inclusion, and we strive to create a culture of fairness, respect, and belonging for all employees.