Position Overview:
Antes de solicitar este puesto, por favor, lea la siguiente información sobre esta oportunidad que encontrará a continuación. Fiery is seeking a Product Marketing Manager in Ratingen (Germany) / Barcelona (Spain) to lead the outbound marketing strategy for our Large Format and Specialty Production product portfolio. This strategic and hands‑on role requires an experienced, results‑driven marketing leader who can define and execute go‑to‑market (GTM) strategies, develop compelling messaging, enable global channel sales, and drive customer awareness and product adoption across multiple verticals.
Key Responsibilities:
Go-To-Market Leadership –
Own and lead global GTM planning, coordinate with stakeholders to deliver high-impact launches
Define positioning, messaging, and value propositions tailored to key customer personas across various print markets
Dealer & Channel Enablement – Develop sales enablement tools, partner kits, training decks, and campaigns to activate global reseller and OEM channels
Content Strategy & Execution - Lead the creation of high-quality content across the customer journey
Program & Campaign Execution - Plan and execute multi‑channel outbound campaigns; Track performance metrics and KPIs to evaluate campaign impact
Cross‑functional Collaboration - Partner with regional marketing, sales, support, and PLM teams to ensure message consistency and execution excellence
Market Expertise & Positioning - Identify new market opportunities and drive strategies to expand Fiery's reach and revenue in existing and emerging verticals
Educational Qualification:
Bachelor's degree in Marketing, Communications, Business, or related field
Experience:
10+ years of B2B product marketing experience in technology, print, imaging, or software industries
Skills:
10+ years of B2B product marketing experience in technology, print, imaging, or software industries
Proven success in leading product launches, developing value‑based messaging, and driving sales enablement for technical products
Experience marketing in wide format, digital textile, DTG/DTF, screen print, engraving, or signage industries is a strong plus
Strong project management and cross‑functional leadership skills; able to influence and execute across departments and time zones
Experience with OEM and dealer channels is highly preferred
Excellent written and verbal communication xcskxlj skills, with a portfolio of marketing content and campaign work
Experience with content management systems (e.g., WordPress), marketing automation platforms (e.g., HubSpot), and analytics tools
Highly self‑motivated, proactive, and results‑oriented, with strong attention to detail and commitment to deadlines
What's in it for you?
Join a global leader in digital front ends and speciality production workflows
Be part of a passionate, high‑performance marketing team with room for creativity, ownership, and impact
Collaborate with industry pioneers, global partners, and a growing customer base who rely on Fiery to power their businesses
Enjoy flexible, hybrid work while leading global initiatives with real business outcomes
#J-18808-Ljbffr